How to improve the user experience and drive sales for your clothing ecommerce website

Retailers and fashion brands are under massive pressure to improve better shopping experiences while remaining profitable. That has meant deciding different technology platforms with the hope of providing the customer journey efficiently and cost-effectively. Here are some tips to improve the user experience and drive sales for your clothing ecommerce website

How to improve the user experience  for clothing ecommerce website.

In order to provide an amazing user experience for clothing ecommerce website, our article today will provide you some useful tips on how to do so.

Improve Personal Shopping Experience

Personalization through understanding your customers and then using technology to optimize the personal shopping experience will definitely set your clothing website apart. Personalization can be in the form of lookbooks and matching suggestions tailored especially to each person who comes to your clothing website.

These suggestions can be provided to the visitors by analyzing their social media profiles, what they are browsing and searching for and what they may or may not like. There is big data available for purchase on shopper habits. Leverage this data and build a recommendation system that will surprise your clients.

Improve Personal Shopping Experience

Allow customers to save products  in their cart or wish list while browsing other products

Wish lists are collections of items you put in your cart to purchase later. It’s a really easy method for shoppers to keep things they’re interested in and then go back whenever is convenient or necessary, like when they have money or need clothes.

Magento Commerce comes with a shopping cart function, as you can expect. This feature will help support the customers easily grasp what products they have selected and how many. You can also permits visitors to your Magento fashion store to customize the number of purchased products, add or remove them according to their requirements.

Solve the size problem by personalization via technology

Sizing is a major problems for the global fashion industry. The shoppers are often disappointed with unsuitable orders. According to the Financial Times, the fashion industry is at the top of the consumer goods industry for online returns. So the Clothing websites needs a smooth solution that focuses on personalization and smart data to generate a better communication between brands and shoppers. Body scanning would be awesome solution to invest in your sales process. There are some players in the body scanning market that bring a practical and cost-effective solutions to customers to scan their body measurements and upload them to a cloud database that can then used by clothing brands to provide sizing options that would fit the consumer like a glove.

Offer an innovative return and shipping method

Offering an creative return and delivery method could a long way in terms of boosting your market share of the fashion arena. If your returns policy is solid and your return delivery uses technology to make it easy for customers to return their orders then you have a win scenario.

Zappos break through the online shoe market by allowing to send shoes with different sizes to the shoppers who can then try them on, keep the one that fits and return the rest free of charge.

Handle security

Most of people don’t make a purchase on an online Clothing websites because they are fear of entering their credit card details on the site. A bad websites with the lack of an secure certificate and a dedicated payment processor could be the major culprits.

To solve these problem, owner store need to invest appropriately by hiring a web designer who has experience in building high converting online stores. Sign up with one of the trustworthy payment processors and make sure that your clients does not leave the site to make the payment on a 3rd party website. Invest in a powerful SSL certificate and a web host that can solve the security.

Improve Customer Service

Another big issues that most consumers dread is dealing with online clothing store customer service. They come to realize that picking up the phone may not always give them the immediate result they are seeking

  • Use live chat: Design a size chart which lists the measurements and specifications of different clothing sizes. The live chat to give customers an instant overview of these measurements so that they can order the clothes with the proper fitting.
  • Leverage social media: You could leverage social media as a customer service tool. Encourage your customers or site browsers to ask you questions via Twitter or Facebook. So instead of spending time on the phone or answering emails, you support team can easily answer most questions on Twitter in a few seconds.
  • Show close up images of (clothing) Materials: Using zoomable product images, rotating and full-screen mode features on your clothing website so that shoppers can have a closer look at clothing materials which may help the visual shopper decide faster and better. Most online fashion shoppers are big on product details like texture, etc. They want to know if it’s cotton and what type of cotton it is. You should mention such details in your product descriptions
  • Conclude With a Satisfying Delivery: Determine the day and time of delivery, and confirm with your customers. Clear communication is crucial to the client’s satisfaction and reduces troubles and problems.

Tips to increase sale for Clothing ecommerce website

Tip 1: Launch you brand by running a giveaway campaign

Running a giveaway campaign is very efficiently and if done rightly can bring a ton of exposure for your Clothing websites during the first weeks of release. Most businesses seek for sales and do not think of the bigger picture. Sales are essential but during launch and even later on, brand exposure should trump short-term sales. Come up with exclusive ideas for giveaways. This could be your own products or other prizes. The crucial thing is that you should promote the giveaway campaign strongly on Clothing websites, social media and other PR.

Tip 2: Focus on up sells and cross sells, but be wise about it

It’s no secret that up sells and cross sells are the effective way to increase your Clothing websites revenue. But how and to whom you up sell and cross sell to, will resolve if this will boost your conversions. For example, if you’ve got a few shoppers who generally buy from your website but always buy discounted products. Is it advisable to up-sell to them? Probably not. In fact, you may need to use down-sell campaign to them.

In addition, if visister is on your checkout page, it’s more effective to display products that can be bundled up with their current purchase instead of up-selling to them.

Tip 3: Nurture cart abandoners

Cart abandonment is damaging the eCommerce business  trillions in revenue every year. So, caring these abandoners through a cart recovery email strategy can help to boost sale for clothing websites. But notably, very few retailers are using remarketing emails campaign effectually. Most of these marketers aren’t running their cart recovery programs at full throttle and are sending just one email to remind the abandoners about their incomplete purchase. In fact, stats say “remarketing campaigns that send three emails convert 26% higher than campaigns that send one email.

Back to You

Building a good website is one of the first steps to building your brand. That is why you should never take the process lightly. If you need help to build robust ecommerce websites, redesign existing websites, or optimize your ecommerce website, check out our Magento Consulting Service and Ecommerce Strategy. With the help of expert advice, you can take the necessary steps to grow your business. Get in touch with us today to get a growth plan.