You stun others with your fabulous fashion sense. You always know how to pick the right accessories. You help friends refurbish their wardrobes and plan their attire for special events. You know all the fashion industry trends to watch in 2020. Isn’t it time to start your own fashion blog?
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Starting a fashion blog, like any good thing in life, may seem like an overwhelming endeavor. You need to choose a blogging platform, come up with great content, and make sure your blog looks professional enough to steal the show. Otherwise it’s unlikely that fans will come back, hungry for more. While setting up the fashion blog part is easy, like all essential things in life making the blog popular and monetizing it requires effort. However, if you do it right, then you’ll certainly find the experience to be rewarding and fulfilling. Buckle up and grab a warm beverage – it’s time to start designing your fashion future.
Step 1. Select your niche
“Fashion” might already sound like a niche, but in reality, it’s a broad category that contains dozens of smaller niches. Every style has its own niche. Many styles contain more than one niche. For example, within the overall niche of “vintage style” there’s the smaller niche of “vintage style found in thrift shops”. To define the perfect niche for your fashion blog, ask yourself two questions:
- What is your core style? Define your style as precisely as possible.
- What makes your use of this style unique? Thousands of other people identify with it too. To start a fashion blog that cuts through the noise, you need to figure out how you make the style unique.
Combine your answers to these questions, and you’ve found the perfect niche for you. This will help you with the next step: getting your ideal domain.
Step 2. Choose the best blogging platform
A content management system (CMS) is both the skeleton and shell for your fashion blog. A CMS controls how your blog looks and what it does. CMSs usually spare you the trouble of learning complicated programming or design. Since you’re looking for a blogging site that will also allow you to add and manage the content of your blog, your choice of CMS boils down to a few options such as WordPress, Joomla and Drupal. For example, Circle – Creative & Shop Multipurpose WordPress Theme is an all-purpose, inspiring, exquisite WordPress theme built with an intuitive design and ultimate core features to help you realize your dream website without touching a line of code. For more information, you should click here: CIRCLE – Creative & Shop Multipurpose WordPress Theme
Step 3. Find the perfect domain name
Blogs hosted on existed sites are great for hobbyists, but if you want to make money from your blog, you need to invest in your own domain and a hosting plan. This makes your blog appear more legitimate and gives you far more options in terms of design and monetization. If you want to have the perfect domain name, consider these things:
- Short is better. If you want to be memorable, go for something witty and short. You don’t want to crowd too much information in your domain name.
- Keeping your blog active dramatically increases the chances of pulling in sales.
- Keep it specific. Unless you come up with a very witty moniker or you already have an established name in the fashion niche, make sure to indicate the topic of your blog in the name.
- Make it more YOU. If you’re a reputable fashion advisor, you should make your name a domain, even if it’s just a last name. If you’re new to the game, however, or don’t strongly connect your name to your business, leave it out of the domain name and introduce yourself on the blog instead.
Step 4. Set up with the perfect theme + plugins
With that done, you’ll need to pick out the perfect theme. Fashion is even more about the images than most media. You need to showcase cool new looks in a prominent, unique way. Once you’ve chosen a theme and fiddled with the color settings to make them match your aesthetic, it’s time to build the back end of your site with plugins. You’ll want to start with some basic plugins that we recommend for every blog website:
- Jetpack – Jetpack offers an enormous number of features, including advanced site functionality and security.
- Yoast SEO – Yoast SEO evaluates your articles in real-time for SEO friendliness and readability.
- Social Share Buttons Plugins – Find one with buttons that match your theme and customization options you can use if you change your theme later on.
Since you’re here to learn how to start a fashion blog, you may also want to consider installing a gallery plugin to better showcase your style.
Step 5. Create a consistent publishing schedule
To create a successful fashion blog, you need two things:
- Amazing images of your unique fashion
- Consistency
You’ll have to hone your photography skills with many hours of practice, but you can develop a consistent publishing schedule by creating an editorial calendar.
The ideal publishing schedule for you depends on:
- How often your competition posts
- How often you can post quality content
- Many fashion blogs post every day, but posting frequency should never come at the cost of post quality. If you can only publish once a week to start, that’s fine – but think carefully about what you’re going to publish in advance.
Step 6. Get your fashion blog on social media sites
Every blog can benefit from some marketing on social media, and fashion blogs, with their image-heavy posts, are ideal candidates for social media marketing. At the bare minimum, you want to add social share buttons to your site and share every post on all your social media channels.
If you’re learning how to start a fashion blog so you can transform it into a business, you’ll want to take this further:
- Integrate your site with Instagram
- Build a social media strategy
- Work with social media tools to organize your marketing campaigns
If you have some money to invest, you may also want to experiment with social media advertising on platforms like Instagram and Facebook.
Step 7. Monetize your blog
Blogging as a hobby is great, but blogging as a business is even better. If you want to make money from your blog, these are some of the most popular ways to get started:
- Affiliate marketing – Become an affiliate for fashion brands you love and earn money when people buy the products you recommend!
- Create your own products – Are you a designer? Sell your creations with an eCommerce plugin.
- Offer a service – Maybe you’re not a designer, but you have the people skills and sharp eye to become a fashion consultant.
- Sell advertising spots – Once you’ve established an audience, you can use those viewers to sell advertising placements on your site.
Most of all, remember that blogging isn’t a quick way to get rich. Learning how to start a fashion blog is only the beginning. Successful blogs often take six months to a year to start earning a small amount of money, and several years to build a stable income. Don’t be discouraged if you aren’t attracting thousands of people in your first month.
So that’s how to start your fashion blog and make money off of it. There’s obviously a lot that you’ll have to learn and adjust as you go along, so keep testing and optimizing. Though it takes a lot of time and effort, but the result that you can achieve will definitely worth it. We – MageSolution offers tons of themes and extensions that you can choose for your fashion blog. For more information, you should click here: MageSolution
