Discover and learn valuable tips for Magento website maintenance: security, performance to budgeting. Dive deep right now in our article!
If you are running your business on the Magento platform in particular and other e-commerce platforms in general, you will certainly understand that website maintenance is as important as launching a new one. Not only does it maintain the soul of an entire business in the context of increasingly crowded competition in the e-commerce market, but this is also a necessary action to detect loopholes in the management and operation stages, also quickly and thoroughly handle it so that it does not affect business operations as well as the seamlessness of the customer experience.
Statistics from WordPress Services list a few notable numbers, highlighting the importance of website maintenance: up to 87% of websites have high or medium cyber security risks, 73% of websites have expired and are no longer in use of software, 68% do not have a specific data storage plan and 77% of websites have access time on the phone of more than 10 seconds. And yet, according to statistics from Sweor, up to 39% of customers will stop accessing the website if the web load time is too long, which means that e-commerce businesses will likely lose a huge amount of money up to 2.6 billion USD each year.
Choosing Magento to develop an e-commerce business also partly shows your ambition, wanting to bring your brainchild to breakthrough with a global e-commerce platform, with high scalability and customizability values. However, paying attention to Magento website maintenance is a must if you want your business to be able to develop in the long term in this competitive market.
Why do we need Magento Website Maintenance?
If you are still hesitant about the question of whether you should use Magento website maintenance or not, the reasons below are for you:
Updates quickly and fixes security issues
With the data above, you understand how many websites can be attacked by security errors. Not only is data breach costly in repair and recovery costs, your Magento website is also greatly damaged to reputation and brand reputation, when hackers have the ability to spread false information instead of just simply crashing the web. At this time, repairing, overcoming and negotiating with groups of people with bad intentions will be much more difficult and time-consuming.
That’s why you should perform Magento website maintenance regularly, so that the website is always updated with patches, automatically detecting, notifying and fixing security-related errors.
Find and fix errors as quickly as possible
Not only stopping at the security factor, there are hundreds of other errors that can appear on your website. This is obvious and appears on every software system, including Magento, causing your e-commerce business to malfunction and disrupt operating time.
“Prevention is better than cure”, when you correctly understand it, what you need to do is find Magento website maintenance measures to proactively identify and fix problems, if any, before it becomes a big problem and difficult to manage. This action plays a core role in helping your website operate regularly with good quality, while ensuring uninterrupted service to customers.
Optimize performance
One thing is for sure, over time, from the time you start your Magento website till now, its performance will not be the same as it was. The reason can come from many different factors, such as clunky coding, outdated software, or configuration that does not ensure performance.
Performing Magento website maintenance regularly allows you to quickly detect and resolve performance bottlenecks such as slow page loading on laptops or phones – a big mistake that causes many customers to leave your website immediately without intention to return, or server error. This is also a positive reason for your e-commerce business to improve user satisfaction, along with increasing conversion rates and search engine rankings.
Enhance seamless user experience
An effectively functioning Magento website maintenance page will create a more intuitive and seamless experience for users than ever before. By continuously updating and refreshing content, optimizing navigation, and overall tweaking design-related elements, you can create a user-friendly interface that encourages engagement and leverage data related to conversion capabilities.
Besides, tracking customer feedback and behavior on a regularly maintained Magento website also becomes easier and more accurate, allowing you to correctly identify the elements that need improvement and continuously improve overall user experience.
Increased compatibility and extensibility
As a business owner, continuously expanding and upgrading your business is not an option, but has become a must to maintain and improve operations in the e-commerce market.
In particular, with Magento, this platform also regularly releases updated versions with new features to improve functionality and quickly catch up with outstanding trends in e-commerce. Of course, this is the user’s right, but if your website is poor and outdated due to lack of regular maintenance, it will be difficult to be compatible with the advanced and intuitive elements of the 3rd provider.
Through ongoing website maintenance, you can ensure your Magento site is compatible with the latest updates, quickly and easily taking advantage of new features with little risk of functional gap.
Best Guide for Magento Website Maintenance: 10+ Valuable Tips
Our valuable tips are able to help you through your process of Magento website maintenance:
Regularly update software
When performing Magento website maintenance, you should update Magento’s platform, plugins, and new themes to ensure optimal performance and security are always at their best. In addition, you and your team also need to regularly check for new releases, schedule updates during off-peak access hours to minimize disruptions in operations and customer experience (However, this issue needs to go through a certain amount of time in researching and surveying consumer behavior).
Regularly backup your website
Throughout the process before, during, and after implementing Magento website maintenance, you should back up regularly and store copies in various areas, including external servers or cloud storage, to ensure redundancy and quickly restore the website to its original state in case of emergency. Nothing can guarantee the safety of the data you own for your business, so you need to be careful of any problems, even if the maintenance process was safe and effective in the past.
Optimize website loading speed
Loading speed is always a key factor to retain customers. First go, first serve – this is not only for service industries like F&B and for consumers, but also for customer acquisition units like your business. Among hundreds of competitors, loading your website the fastest will increase your chances of staying and quickly moving towards conversion rate efficiency. You can minimize HTTP requests, take advantage of browser caching, and optimize images and code.
Optimize SEO effectiveness
When performing Magento website maintenance, you should also pay attention to the effectiveness of website SEO on Google by implementing state-of-the-art SEO methods that are consistent with the current website mechanism, keyword optimization, metadata and link building. Regularly evaluating your SEO performance will help you improve your visibility and increase your organic traffic without spending too much money.
Update and regularly refresh content
Content is king, but this saying only makes sense when you really understand what the purpose of creating content for your website is and really focus on it to bring value to readers, of course, to your whole business. An indispensable step in the Magento website maintenance process is to review current content streams, from blogs, product listings, etc, to keep them fresh and attractive.
At the same time, you can also run promotions or online events to encourage repeat visits to your store.
Optimize interface for mobile devices
Mobile devices such as the iPhone and iPad have become indispensable for many consumers because of their speed and convenience. This is also the device they use to access your website in their free time, maybe when they are relaxing, on the bus or resting between work hours.
At this time, mobile device optimization is truly necessary to reach customers and create a seamless experience on all devices. You should review your website design on mobile devices, carefully check the loading time of each item and suggest improvements if necessary.
Test and evaluate website performance
You need to thoroughly evaluate your website performance during Magento website maintenance using monitoring tools, which include page load times, server response times and statistics.
From this practical action, your business can quickly identify performance-related bottlenecks and promptly resolve them to maintain a smooth user experience.
Pay attention to enhancing security capabilities
As mentioned above, enhancing security is the basic foundation for you to keep your business able to continue operating and growing in the e-commerce market. Some factors you can consider include implementing measures such as SSL encryption, upgrading policies on password settings and 2-factor authentication.
In addition, you and your team also need to regularly scan for malware, check for security vulnerabilities and quickly find ways to resolve security errors to protect sensitive customer data.
Test website functionality
The functions of your Magento website also need to be noted, because your customers will interact directly with these elements. From the payment process, product information displayed on the website to user account management, you need to closely observe, identify and fix any errors to ensure a seamless shopping experience and customer satisfaction.
Analyze your website regularly
Everything needs a strategy, and so does Magento website maintenance, if you want a successful and truly effective maintenance process. Don’t forget to track key metrics like traffic, customer retention rate, time customers spend on any landing page or order conversion rate.
This information is not only useful in shaping the purchasing patterns of your own customer base, but also helps you make wise, strategic decisions throughout the website optimization process.
Continuously update relevant information and knowledge
E-commerce has such characteristics, always changing every second and every minute. Of course, proper Magento website maintenance also depends entirely on your desires, knowledge and skills, or of the consulting and operations provider for your business.
Make sure you are always ready to update the latest trends and best practices in Magento website maintenance.
Follow specialized blogs, participate in online seminars, and even ask in-depth about the consulting firm’s knowledge and experience – good consulting companies will not abandon you on your knowledge journey – to update and proactively develop your own e-commerce business.
Magento Website Maintenances: Must-noted Things Before the Journey
Before implementing the Magento website maintenance journey, don’t forget the must-notices like the useful tips we note below:
Identify specific and clear goals
Before officially diving into the Magento website maintenance process, you need to determine what specific results you and your business want to receive. It could be improving security, improving operational performance, increasing sales and conversion rates. It’s also extremely necessary to set a specific growth percentage for each category and propose a measurement method. To do this, the first activity that you should take is clearly understanding the current situation, strengths and weaknesses of your business on the digital platform. Of course, you are able to look for a Magento expert to do this in an efficient way.
Of course, don’t stick to it, but regularly adjust your goals based on market trends, customer feedback, and business-related priorities.
Pricing and determining effective budget sources
Budget is also a factor you need to determine before performing Magento website maintenance. Consider factors such as site size and complexity, frequency of updates, and understand the structure of the Magento website maintenance cost of additional services such as maintenance monitoring, performance optimization, thereby determining sustainable and appropriate maintenance methods, helping to optimize costs.
The Magento website maintenance cost actually ranges from a few hundred to a thousand dollars per month (based on the service fee of each provider).
Find a suitable consulting and operations company
The Magento website maintenance process is definitely not easy, especially if you are not an e-commerce savvy person and understand the control algorithms of the Magento platform. At this time, finding an agency capable of consulting and implementing effective maintenance measures tailored to your business is truly practical and necessary.
To ensure efficiency, look for a Magento development agency with a proven track record in maintenance, with expertise in security, performance optimization, and user experience. At the same time, a reputable company will always provide, guide and accompany you in a valuable way during the maintenance period, ensuring the effectiveness and long-term operation of your e-commerce business, not just stopping at a general plan on paper.
Wrapping Up
The importance of Magento website maintenance cannot be denied, however, the important thing we want to emphasize in this article is that you really understand what your business needs, and expect to achieve what happens after the maintenance process.
If you still feel confused in the sea of theoretical and practical knowledge about Magento website maintenance, and wish to find a companion to advise and implement on this topic, Magesolution is still here and always ready to receive all your requests. With 16+ years of operation, hundreds of merchants globally in the e-commerce world and most especially, being a partner of Magento with certified leading Magento experts, we will make your Magento development updated, secure, and fully optimized.
Don’t hesitate to contact us for more detailed information about Magento website maintenance service!
