Introduction
The growth wave of the e-commerce industry has recorded new highs since the period during and after the pandemic. Faced with countless opportunities and challenges of trends, many merchants also choose world-leading and reputable platforms to develop their commercial stores. The name Shopify is no longer unfamiliar in the global market, evidenced by its presence in 175+ countries. Furthermore, the platform recorded $886B all-time GMV by merchants, as of September 2022 (Source: Shopify).
But today, we aren’t going to stop at Shopify’s ambition; instead, let’s delve into Shopify Plus in this article, a more sophisticated version of the business geared for enterprise-level retailers. More precisely, explore the ground-breaking Shopify Plus features that enable business owners to achieve 126% year-over-year growth with this upgraded edition.
What is Shopify Plus?
As the opening said, Shopify Plus was born to serve a group of merchants who are oriented towards large-scale, high-volume business. Or entrepreneurs who want to serve customers more deeply in the buying journey for their eCommerce store. Technically to mention, Shopify Plus is a scalable SaaS eCommerce platform that empowers enterprises to operate e-stores effectively with superior features.
In the next sections, we’ll discuss further the features bundled with Shopify Plus.
Key Shopify Plus Features
Guaranteed High-volume traffic
When conducting business online, having a website that is “vigorous enough” to withstand events requiring high traffic is crucial. You don’t want to invest a lot of time and resources into profitable advertising campaigns and conversions, just to have everything crumble when the website crashes.
Downtime can be guaranteed when businesses run major holiday shopping events such as Christmas and Black Friday. In the SEA market, monthly shopping festivals, such as those on January 1, February 2, November 11, etc., are highly well-liked.
The number of shoppers accessing the store at the same time will increase dramatically, therefore this is a forefront Shopify plus feature for merchants. Through such a flawless shopping experience, brands will gain credibility points in the minds of consumers. Besides, store owners can also reduce significant losses when problems occur with servers operated by Shopify Plus.
Globalization Your Brand
With coverage across continents, Shopify Plus offers outstanding features specifically for businesses hoping to scale up their stores and reach international customers. Simply put, this platform supports multilingual sales processes and allows sellers to customize brands to suit each local experience. You can now clone your eCommerce store into 10 different stores for each region and easily operate them within a single account.
Not to mention, the go-to Shopify Plus features for globalization is the automatic price consistency function for up to 133 currencies. Don’t miss the opportunity to expand your business in potential markets using the Shopify plus solution, since analytics and integration data are always available to simplify the process for sellers.
In addition to multi-language and currency support, merchants can customize storefronts according to their desires to accommodate global selling. Shopify Shipping is also supported to serve overseas buyers, depending on the policy you choose.
Automation with Shopify Flow
When mentioning Shopify Plus features, it would be a big mistake to ignore “Automated Workflow.” This is considered one of the most valuable functions that Shopify has ever come up with. And of course, it’s completely useful for Shopify Plus users.
Basically, “Flow” is an automation tool that helps you manage all the backend efforts for your online store without spending a lot of effort from scratch. One perk of an automated process is that it eliminates the risks and delays of manual steps. You can easily set up processes for your eCommerce store, including inventory management, fraudulent order cancellations, marketing campaigns, etc.
All you have to do is just a few clicks and let “The Flow” do its thing. Here’s a look at some of the advantages this feature brings:
- Start automating in seconds with easy-to-use templates that you can use right away or quickly customize
- Reduce manual tasks by filling the gaps between the apps and processes that power your business
- Grow your business with the flexibility to put new campaigns and ideas into action
Omnichannel Enhanced
Maintaining brand sustainability is reaching customers on many different platforms, thereby creating favorable conditions for multi-channel sales. Merchants certainly wouldn’t want to miss out on the potential for revenue growth on marketplaces like Amazon, eBay or Etsy, right? Shopify Plus has powerful integrations available so you can connect and promote products effectively. Besides, sellers can double or triple their profits with hundreds of social media platforms due to high conversion rates when consumers use mobile devices to make purchases.
In short, Shopify Plus will be an all-in-one platform for sellers that facilitates omnichannel strategies. This upgraded version can also integrate with many specialized third-party applications to enhance the experience for both sellers and buyers.
Greater Analytics
Analytics and reporting were already very useful with the Shopify Standard version, but with Shopify Plus, there’s a boost here. Merchants can use Glew and Looker (leading enterprises in the field of analytics) to achieve optimal efficiency in in-store operations. Upon this robust collab, Shopify Plus users can access in-depth data reports and real-time statistics to make data-driven decisions. This promises to be a great tool for your peak shopping occasions and help you improve your business strengths.
Launchpad
Among Shopify Plus features, merchants intending to choose this version can consider the all-in-one Launchpad with the following beneficial properties:
- Create campaigns or events for your Shopify store
- Automate essential processes such as product posting, price adjustments, product images or event-specific banners
- Schedule front-end customization to support a smooth shopping experience from start to checkout
- Track performance in real-time to measure, analyze, and adjust for future campaigns
Checkout Customization
The payment process is also an important step to ensure an effortless and secure experience for an eCommerce store. Recognizing this, Shopify plus has improved payment features for merchants, thereby increasing conversion rates significantly. Take a look at some of the advantages of Shopify plus checkout function:
- Checkout Branding API: Full visual control
- Shopify Functions: Customize Discount, Payment and Shipping
- business logic with custom apps
- Checkout UI extensions: Personalize and extend checkout functionality (public/custom apps)
- Post-purchase extensions: offer post-purchase page
- Web Pixel API: add tracking information
To put emphasis here, only Shopify Plus stores can install and use Custom Apps that are compatible with unique Functions or Checkout Extensions.
How much does it cost to use Shopify Plus?
Currently, the cost for businesses to sign up for Shopify Plus Plan fluctuates around $2,500+ per month
Nevertheless, depending on the size and requirements of your eCommerce stores, costs may vary slightly. For instance, the company’s wishes for separate features, custom-made or volume of online orders will have an appropriate cost. Or you can contact Shopify Plus experts with a deep understanding of the platform to consult on effective solutions for your business model.
Some of the costs when using Shopify Plus are listed below:
Setup Fee
Merchants need to pay for the template cost to use for your e-store and can choose from the available Template and Theme collection. In case an enterprise wants a twist for their online presence, a quality design for a brand new website will range from 30,000 to 250,000 USD.
Licensing Fee
Businesses need to pay from $2,000 US to $40,000 for licensing costs. This will be calculated once you reach $1M USD in monthly revenue.
Transaction Fee
The payment processing fee charged for each successful transaction with Shopify Payments is 0.15%.
Although the above costs are not a small number, believe me, investing in Shopify Plus will bring you much more than what is clarified in this article. Because in the end, this is still a reasonable solution when comparing other options at the enterprise level.
Final Words,
After revealing the powerful Shopify Plus features above, it is undeniable that this is the optimal solution for enterprises with big ambitions and large resources. Consider your capacity and financial resources properly before starting to build new pages for your online store so that you can effectively execute the business procedure on a large scale.
Get in touch with us for further details about our services if you’re prepared for a revolution with Shopify Plus Features that are unbeatable. Magesolution has developed Shopify-tailored services for hundreds of merchants globally over the course of 16+ years.
