Magento is scalable, powerful, secure, feature-rich, and completely customizable. And not only is it free to use if you get started with Magento Open Source, but your data remains your own, and free of proprietary platforms like Shopify. In this article, we will show you some specific benefits of Magento and how they relate to selling auto parts ecommerce site.
Why use Magento 2 for auto parts ecommerce site
Magento is a free eCommerce platform that’s now owned by Adobe. There’s also a paid, cloud-hosted version of Magento called “Adobe Commerce,” which is generally marketed to larger businesses. Magento (Adobe Commerce) is a very robust and scalable auto parts eCommerce platform. It’s trusted by some of the biggest enterprise in the world, such as Procter & Gamble, Coca-Cola, and Nike, to name just a few.
However, with its power comes complexity. Unless you’ve got technical skills, you’ll probably need to hire a developer to develop your Magento(Adobe Commerce) website. Hosting and technical support are also not included, unless you opt for Adobe Commerce. With some support from a Magento development company, you can even customize Magento to suite your business requirements and provide your shoppers with a future-proof site.
Magento models for automotive and motorbike sites
Magento 2 supports everything for automotive and motorbike sites to build a professional website for your online business. Besides, it is best suitable for personal or professional use and has a bunch of widgets and modules that turn your website to your personal specifics. When you have selected Magento 2 for your auto parts ecommerce website, you can start creating your website that will match all requirements of your business. Besides, this platform equip you with numerous functions and necessary options to adapt your website to your personal taste.
Caching and Progressive Web Apps
Magento equips you with a very robust application that offers a ton of functions out of the box. Besides, it can also support massive product catalogs and be extended with customizations. Magento also supports two different methods for building the front end pages of your website, both of which have unique methods for speeding up page load times. You can utilize the responsive theme framework with full page cache, or design your pages with Progressive Web App technology
A very advanced catalog management
Magento equips e-merchants with great flexibility in managing their catalogs, regardless of volume. The solution comes with the powerful features to control stocks, prices, quantities or promotions in a very advanced method. It is thus possible to define infinity of product types that will be different thanks to certain attributes. The management of the catalog is very crucial when building an e-commerce store, the more the catalog will be of quality, the more the shoppers will be satisfied.
High quality graphic themes
One of the big advantages of using Magento is the large number of Magento theme available. So you will be make sure to pick a theme that match your brand and your universe. This is an important task, because the visual aspect of your website will have a direct impact on the customers who looking for not only to buy but to live a real experience that is a key element for him to return to your site. If you want to expand your business and ensure its success for a very long time, buy a Magento auto parts theme and design your e-commerce store.
Claue Magento 2 theme was especially designed for building professional auto parts ecommerce site. This theme comes with a broad selection of modern, clean, and creative page layouts for you to take to your benefit.
Especially, we complement the bundle for Free with One step Checkout Extension M2, the extension allows customers to checkout in one step! Save more than $200. Here’s a peek at a few the changes we’re most excited about
- Being based on Luma theme.
- Free with smart One step Checkout
- Meet all standards of Magento Theme
- Significant performance improvement
- Compatible with most third-party extensions.
- Fully compatible with Magento 2.4.x
This second advanced version completely differentiates from its previous one. Thus, if you are using Claue version 1 and want to update to Claue version 2, you can only rebuild a new website no rather than updating from the old version. Now, let’s get to the main topic, shall we?
Multiple product types
A main benefits of Magento is the flexibility. Indeed, this flatform offers for catalogs with various types of products. Magento starts with the concept of a simple product and then builds upon that. Simple products are a single product with no variations or configurations. Magento then permits you to generate configurable, bundle, and group products. You can assign simple products to these other product types and enable shoppers to choose from different variations or kits.
Configurable products helps you to create product variations depended on product attributes. For instance, you may sell a specific product in either a black or chrome finish. This permits the customers to choose from these options on the product page and see an updated image for the option chosen.
Bundles or groups are helpful if you want to sell a set of parts for an assembly. Also, you may have a part that requires several nuts and bolts, gaskets, wires, etc. and you can configure a bundle to add all the parts needed for the job. Moreover, Magento also offers the ability to make your bundle products configurable – letting a customers pick from a list of products to build the kit they want.
Tips for a successful auto parts ecommerce site
1. Be honest about your capacities
When making a car website, make sure that you understand what you want to accomplish with it. A car website is capable of many things. It can be a tool to attract more customers. It might help you to schedule meetings with your clients. It can also be able to inform the prospective clients where and how to reach you in the case of an emergency. To be frank, understand what you need a website for is important. It is the stimulus that will guide you while working on the layout and the content of your car-related web project.
If constructed properly, your website gets successful quicker than you think. In order to get a fresh and success start, just working on your Homepage first. Your homepage must be seamless, responsive and informative. We – MageSolution offer Magento 2 CMS Builder extension for you to easily set-up a beautiful car website. If you want to explore more, check it out at: Magento 2 CMS Builder
2. Don’t be reserved
When it comes to your car website, especially in your “About Us” page, use all the resources available to you to demonstrate the success and the progress of your business. The more detail it is, the more success can your site become in the near future. Be shy about your site, then this shyness will slowly deteriorate your car website.
So as to show off your progress and achievements, you can follow these steps that we suggest:
- Use bright and recognizable photos
- Encourage your staff to get certified and download their certificates onto your website
- Provide statistics about the progress of your business and update this information regularly
- Feel free to ask for testimonials from the other businesses you work with and share these testimonials with your web audience
- Create a separate Feedback section for the comments of your satisfied customers
3. Specify your services as much as possible
This is related directly to your “Service Page” section – which has to contain the most specific information about your business. Just for the record – It is already considered old-fashioned to provide boring long lists of things you can do in the alphabetical order. So, try to come up with some alternative ways of presenting your services, like videos or quality photos. In short, you should make your “Services Page” page eye-catching and memorable. In case you do not know how you actually do it, opt for the website template that already contains the ready-to-go ideas. Your car website will definitely flourish more than ever.
4. Promote your car website wisely
The time when a flyer and a radio advertisement have been the most sophisticated yet effective marketing tools are long gone. Believe it or not, but now, a website can be the most powerful yet easy-to-use advertising tool you have ever laid your hands on.
For example, you can customize a “Why Choose Us” section. It will not take much time but is very effective in the long run. There are two pages where you can use this section for the best benefit: place it either on your Homepage section or Services Page section. Or on both. This depends on your choice. This “Why Choose Us” section can include the following information:
- Your loyalty program. As you probably already know the success of your car company can be easily assessed. Just sum up the number of visitors that seek your offers more than once. To ensure that the amount of these visitors stays high, offer them something for free every time they come back to you
- Technical details about the modern equipment you use, preferably with photos
- The pricing strategy. You can provide the information about your prices right here or redirect your customers to a separate Pricing Page
- Short profiles of your staff
5. Think outside the box
Creativity is what you should, or must seek for an extraordinary car website. Further your limit a bit, and your site will have a unique selling point that separates yours with others. For example, you can add a “Call Us” button to every page of your website. The main goal of this button is to ensure a smooth conversation with your clientele. But there are some other implementation ideas too. You can find a partner company that provides a wrecker service, for instance.
Take orders for this service (even if you can not provide it yourself) and charge the partner company for these additional clients. This way you can earn some extra money. As a great side effect, you get more satisfied clients who are more likely to come back to you in the nearest future.
Conclusion
While the automotive industry has many specific requirements and challenges, a flexible and powerful eCommerce platform like Magento will permit you to offer a great shopping experience for customers, while also equipping you to integrate with your existing business systems and processes. For these reasons, Magento is a great choose for your auto parts business. If you need help to build robust auto parts ecommerce, redesign or optimize existing websites, check out our Magento Consulting Service and Ecommerce Strategy. With the help of expert advice, you can take the necessary steps to grow your business. Get in touch with us today to get a growth plan.
