Ecommerce features make all websites unique in their own way. We’ve seen trends in eCommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every ecommerce site should have to stay relevant and competitiveHere is a list of 10 the most important ecommerce features for your websites.
User-friendliness
Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it.As a matter of fact, studies show that of consumers say the most important characteristic of a website is ease of use.
The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can log up the path to purchase. Online sellers have minutes, if not seconds, to make a sale. Focus on the user experience by providing shopping categories, filters, and comparison capabilities.
Ecommerce features should be a competitive advantage instead of a troublesome experience.
High-Resolution Photos & Video
Gone are the days of posting one photo with a few bullet points and a price tag. Shoppers want to see multiple angles and people using the product in different environments. They want to be able to zoom in and get a feel for the product.
Technical considerations for images are crucial. Images that don’t load or take too long to load will see a consumer drop-off rate of, according to Adobe.
And, we’re not talking about just professional photos. Vanity Planet found that adding Instagram photos to their product pages increased checkouts by 24%. Ecommerce features of websites should display multiple photos per product. The photos need to be high-resolution and optimized for page load.
Mobile-Friendly
Mobile shopping accounts for 50% of online transactions. With a responsive website, content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience. And Intelligentsia created a better purchase experience on mobile that led to a 16% increase in mobile transactions. Creating a mobile-friendly experience – one of ecommerce features – for your shoppers will improve sales and potentially your rankings.
Discount and promotion
Applying varying discounts and introducing different promotional offers becomes a lot more hassle free if your backend provides these facilities. You want to add special price for your products and make them to be prominently noticed on your webs hop that creates a momentum and an urge for customers to buy them? It’s exactly our Magento Daily Deals which is developed with a countdown timer and promotion price for your products that you need.
Ratings, reviews, and other social proof
Do you read online reviews before you make a purchase on an online store? So do 90% of shoppers. And, more than 75% of shoppers won’t make a purchase until they’ve read reviews. Therefore, making ratings and reviews is one of essential function for an ecommerce website.
By adding user-generated ratings and reviews to your online store can help keep customers on your ecommerce website and motive them to make purchases. To include review functionality into your online store , you can encourage shoppers to leave reviews on third-party sites like Google My Business, Facebook, and product review websites. Moreover, other kinds of useful social proof include user-created social media content and testimonials.
Frequently Asked Questions (FAQ)
Complex purchases require confidence with a seller and detailed information when buying products online versus face-to-face. An additional information section details frequently asked information, which establishes credibility and builds confidence with the buyer.
FAQ sections also provide a self-help area to address common customer problems. Buyers often ask about product support, returns, lost account passwords, etc. Magento product questions extension allows customers to ask questions and receive answers on product pages, like or dislike questions and answers. Customers can also search and see all questions, answers on FAQs page.
Advanced Payment Options
In the world of Apple Pay and PayPal, advanced payment options are one of must-have ecommerce features for an ecommerce site. Just consider the ease of use associated with Amazon one-click shopping. Shoppers with registered accounts can literally buy with the click of a button.
There are many popular online payment options. The key is understanding who the buyer is and implementing the most effective solutions. If your website is limiting payment options, make sure to explain why. For example, an ecommerce site may not offer Bitcoin as a payment option after determining its value isn’t reliable.
If buyers are technology-savvy individuals who tend toward this payment method, it’s important to be transparent as to why it isn’t an option. This transparency establishes that the brand understands its buyers and builds trust.
Shipping options
Shipping is another important must-have e-commerce feature. E-commerce businesses require a wise shipping strategy which balances your costs, reliability and pricing for a buyer. Metapack stated that 38% of consumers never shop with retailers again due to bad delivery experience. At the same time, there are most popular shipping options in e-commerce:
- Free shipping, which is known as the gold standard in e-commerce for making a sale and significantly influences shoppers to place an order.
- Flat rate shipping which does not require any software for calculating real-time rates and gives customers a sense of stability no matter what they order.
- Expedited shipping that acts as a time saving offer for your clients allowing them to get their items next day or 2nd day delivery for an extra cost.
- In-store pick up – an option popular among e-commerce businesses operating both online and brick-and-mortar stores. It provides enhanced user experience via a combination of several sales channels.
Develop your shipping strategy thoroughly by paying attention to all the features reviewed above. Track website visitors’ behavior, preferred shipping methods and don’t be scared to apply changes based on what you learn. This will optimize your sales funnel, improve relationships with clients, and increase the conversion rate in the final result.
Related Items
Simply seeing the phrase, “you might like this” causes a serotonin release signaling curiosity and excitement. It is one of ecommerce features.
A ‘Related Items’ feature on an ecommerce site creates the desirable stickiness effect that so many marketers strive to achieve. It happens like this: You saved the AeroPress coffee maker to your shopping cart. A section emerges that says, “you might like this.” Would you like some freshly roasted, fair trade whole coffee beans? Maybe a digital scale to measure the exact amount of coffee grounds to achieve the perfect cup of coffee?” Then you get the picture.When an online seller uses the related items feature to sell more, it’s actually signaling to the buyer that “they get me.”
Security Features
Online transactions are an integral part of our lives. As such, ecommerce websites also ecommerce features can be a lucrative target for cybercriminals. It’s crucial that online sellers protect customer information and take steps to ensure privacy.It all starts with a secure ecommerce platform.With their sophisticated security features, it’s no wonder that Magento and WordPress paired with WooCommerce are the top two platforms for online sellers.Other must-have ecommerce features about security to consider are:
- SSL certificate
- Two-factor authentication
- Privacy policy link in footer
Advanced Payment Options
In the world of Apple Pay and PayPal, advanced payment options are one of must-have ecommerce features for an ecommerce site.Just consider the ease of use associated with Amazon one-click shopping. Shoppers with registered accounts can literally buy with the click of a button. There are many popular online payment options. The key is understanding who the buyer is and implementing the most effective solutions.If your website is limiting payment options, make sure to explain why.For example, an ecommerce site may not offer Bitcoin as a payment option after determining its value isn’t reliable.
If buyers are technology-savvy individuals who tend toward this payment method, it’s important to be transparent as to why it isn’t an option. This transparency establishes that the brand understands its buyers and builds trust.
Conclusion
If you’d like help getting your ecommerce website up and running or taking your ecommerce business to the next level, consider our website development services and Magento Development Packages. With experiences and expertise cultivated throughout the years that we have been deep in the e-commerce world, we can build with a business model and roadmap that match your requirements.
