When it comes to jewelry websites, a lot of people may think that things related to jewelry are elegance, style, and chic. But it’s just the tip of the iceberg. Creating a jewelry website is never considered to be an easy task, as for the competitive environment of this subject. As a result, you’ll have to work hard if you want to get your jewelry business noticed.
How to start an online jewelry store on Magento
Magento provides merchants with unique opportunities to integrate luxury into their shops and create a slick user experience. Moreover, its versatility is an out-of the box solution that improve engagement, omni channel experience, product viewing and booking effectively. Here’s why jewelry merchants should utilize Magento 2 flatform that help build the immerse experience. In this post, we will focus on the initial process to set up a jewelry website on Magento 2 as it is the most popular solution for the growing businesses.
Step 1: Choose a great domain name
Want to sell online and build a brand? Choosing a domain name for your online jewelry website is verry crucial. It is your web address as well as your trademark and an essential marketing tool. First, you should select a name that’s short, catchy, and easy to remember. Besides, it should also be unique since the most obvious names are already taken. A great domain name will provides your online retail store:
- An identifiable brand
- Create a professional contact email address associated with the domain
- Support SEO tools for marketing
Step 2: Get Magento installation package and host Magento files on your server
The next step when starting an jewelry website is to implement a Magento installation package from the supplier and put Magento files on your server. We highly recommend you use a professional Magento development service to make your website available quickly and effectively.
We are always there to help you develop a powerful ecommerce website on the Magento platform. At Magesolution, we deliver full suite of Magento Development packages for your online business. From building or optimizing website to seeking a professional maintenance & Support service, no matter what your needs are, Magesolution will all provide you the most effective solution to help you achieve your business goals. Let’s talk to our experts for free consulting.
Step 3: Choose a Magento theme
Let’s perfect the site by performing your brand and products with Magento theme to get closer to the final step.
Step 4: Customize your design to suite your brand’s colors and fonts
It’s time to design your online store! Your website is an eCommerce site, so you should make it as simple and easy to use as possible. It’s always the best scenario if retailers can bring the best shopping experience for customers. Additionally, saving their shopping time is a great solution for you to sell more. Here’s the deal:
- Product information should be a detailed, clear map, link navigation throughout the website to stimulate customers to purchase.
- Another tip for you is that the details such as font, color, and layout should be simple but attractive.
Step 5: Migrate your store and import products
This step is usually considered a simple one. However, to manage the inventory most effectively, you should pay extra attention. The name, type, characteristics, quantity, and price of the product must be correct and detailed. Why? This aids you greatly in the sales process and support users find and buy more easily and conveniently.
Step 6: Fill out your Magento website settings
In the last step, you just set up the installation mode that is best suitable for your jewelry website, and start to put your jewelry online store into operation.
Tips to increase sale for Magento online jewelry store
1. Invest either in celebrities or professional photographers
It is a well-established fact that people subconsciously connect celebrities with the jewelry industry. Should one mention a number of jewelry pieces per capita at the annual Oscar ceremony? That is right – there is no better advertising for your products than a celebrity wearing them. If you have enough money and effort, the celebrity invitation task is easy indeed.
However, if your budget is far from expensive, you can opt for photos that you can afford for the best quality. Your homepage images are what should make your prospective clients stay on your website. So, be ready to invest in the catchy homepage with a glamorous touch. If you don’t qualify all of the above, that’s… quite a challenging task for you.
2. Daily communication with your subscribers on your jewelry website
More than half of the people who are browsing jewelry website fall into two categories. The first one is not satisfied with the choice available at their local jewelry shops. These shoppers are sophisticated, picky, and very demanding. The latter represents people for whom a jewelry website is the last resort. On your website, they hope to quickly find a present for a very important occasion. These people tend to make orders fast and be very impatient when it comes to delivery.
So how can you tackle these situations? Use the subscription forms intensively. These forms will help you inform your clients about discounts and new products you offer. And most importantly – you can use as a gentle reminder about the sales for holidays like Christmas and Chinese’s New Year.
3. Remind your clients with events having countdown widget
On your jewelry website, having a countdown widget when it comes to events is of utmost importance. By implementing a holiday countdown widget, the holiday rush can be minimized, and your traffic may increase as a result. There are a few free elegant widgets you can find online. However, purchasing the premium version is highly recommended.
After all, your site should be seamless, effective yet unique and stylish. Make a small investment for your jewelry website will help your business grow much better. Also, implementing a countdown widget could also help your clients to be informed. That’s the thing that makes them come back to your site more. As a result, your site can be ranked high when it comes to conversion rates.
4. Presented your products in different angles
Jewelry is created to be seen. That is why visuality is a key factor when it comes to jewelry presentation. Here we can come across two opposing tendencies. The first one says that jewelry stands for tradition and elegance – the traditional presentation. The latter is aimed at making jewelry more approachable. The main idea of this tendency is to get a bit more creative and innovative image with photos of your jewelry.
Either way, in order to present your products effectively, you need to have access to different photo galleries. This is what you can find in Claue Magento 2 theme. This theme comes with tons of features. To name a few: multi-layouts, catchy designs and powerful admin panel, a lot of powerful plugins such as Visual Composer, Slider Revolution, Ultimate Addons for Visual Composer, WooCommerce, WPML… From this, You can easily build a great jewelry website as you want.
We’ve just released version 2.0 of Claue Multipurpose Magento 2 Theme with a bunch of performance improvements and exclusive features. Moreover, we complemented the bundle for Free with One step Checkout Extension M2, the extension allows customers to checkout in one step! Check out new features:
- Being based on Luma theme.
- Free with smart One step Checkout (Save more than $200)
- Meet all standards of Magento Theme
- Significant performance improvement
- Compatible with most third-party extensions.
- Fully compatible with Magento 2.4.x
This second advanced version completely differentiates from its previous one. Thus, if you are using Claue version 1 and want to update to Claue version 2, you can only rebuild a new website no rather than updating from the old version. Now, let’s get back the main topic. Now, let’s get back to the main topic.
5. Place your logo wisely
If you run a jewelry business, then the logo is required. When it comes to a website, you need to know that placing a logo is a very important factor. The web design researchers claim that visitors pay most of their attention to the left side of a website. It is also believed that most online shoppers would expect that a logo can navigate them back to the homepage.
However, this top-left placement may sometimes be as old-fashioned. So, if you want to add a fresh note to your website design, think of placing your logo in the middle of your website. This way you can still get your visitors to remember your brand and make your logo functional.
6. Use a unique URL icon
Why do URL icons matter? The answer is simple – they belong to attention-grabbers. Their main goal is to make your prospective visitors remember your website and stay on it a bit longer. So how can we create and develop a unique, yet striking URL icon to the customers?
The most obvious solution is to use your logo or its optimized version. Of course, you can also develop a completely different URL icon from your logo. For example, if your logo is a symbolic representation of your business, in a favicon you can use the initial letters of your brand. Or vice versa. The main idea to keep in mind is not to mislead your clients. So, choose logos and URL icons wisely!
