Developing an e-commerce store is the best way to improve the scalability of your business. The first thing you’d require to set up an ecommerce store is the platform. Given the current trend, the majority of websites are raised on Magento as it is proved to be a brilliant platform with plentiful features. However, it’s hard to decide because there are too many Magento themes out there in the market. In this article, we would like to give you some tips on how to choose a suitable Magento theme for your e-commerce website
Factors To Consider Before choosing a Magento Theme For the eCommerce Site
Before choosing a suitable theme for your Magento 2 website, you must evaluate its performance, built-in functions to meet your business’s requirements and specifics. Furthermore, you have to check whether it’s compatible with your current Magento version, installed modules and custom functionality. Here’s a list of factors that will help you to choose a best theme among hundreds of themes available on the market.
1. Pay attention to the interface
When a visitor accidentally comes across your e-commerce site, the first thing they will notice right away is the design of your page. A poorly designed website would have a high bounce rate . And visitors would not come back for the second time. On the other hand, a visually appealing Magento theme can have a lasting impression on your shoppers. Therefore, you should choose a theme that has an elegant, professional yet minimal design. This should be the right representation of your business. As a result, a beautiful website helps to communicate the quality of the brand and make the foundation for increasing conversion rate.
2. Go With The Trend
Depending on the business’ goad you are in, you can determine if you want to have an eCommerce store with a trending design or choose a classic web design. If you trade digital commodities, then the insipid design can go well. However, if you belong to the fashion industry, then trendy & slick theme design will be your top-notch choose. Therefore, we advised you to look around thoroughly, and then look for a Magento website development service whose eCommerce themes are up-to-date.
3. Loading Speed
If your Magento theme ought to come with an overloading graphics and features, there is a bad effect on the speed of website. It makes shoppers irritating due to waiting too long. Also, it can be de-ranked by the search engine – a tool deciding whether your ecommerce store is on the top google search or not.
4. Compatible to your business goal
The distinct feature of Magento themes is suitable for different industries and product range. It is your call for the compatibility of your online shop. For example, if you are in digital product selling, then the flat design should be the choice, whereas, the apparel store needs a trendy and glamorous design. However, if you are loyal to the traditional selling, your site should also bring a vintage and artistic vibe to the customers.
Our Claue – Clean, Minimal Magento 2 & 1 Theme is currently one of the best Magento themes in the fashion industry. This multi-functional theme is an excellent template for a modern and clean eCommerce website with 20+ homepage layouts and tons of options for shop, blog, portfolio, store locator layouts, and other useful pages. Claue will meet & fit any kind of eCommerce sites as you imagine. In other words, If you’d like to take the easy route, just purchase Claue, then this Magento 2 theme will flourish your business and reach your full potential. Explore now: Claue – Clean, Minimal Magento 2 & 1 Theme
HOT!! The version 2.0 of Claue have been released
Claue Magento Theme 2. 0 has been released with a bunch of performance improvements and exclusive features. Especially, we complemented the bundle for Free with One step Checkout Extension M2, the extension allows customers to checkout in one step! Here’s a peek at a few the changes we’re most excited about
- Being based on Luma theme.
- Free with smart One step Checkout ( Save more than $200)
- Meet all standards of Magento Theme
- Significant performance improvement
- Compatible with most third-party extensions.
- Fully compatible with Magento 2.4.x
This second advanced version completely differentiates from its previous one. Thus, if you are using Claue version 1 and want to update to Claue version 2, you can only rebuild a new website no rather than updating from the old version.
5. Pick good technical attributes for your Magento theme
SASS, Bootstrap 3, HTML5, and CSS3 – all these advanced technologies can boost the power of Magento themes. It helps your store work seamlessly across various devices. Moreover, responsiveness is a norm for any website, and the eCommerce site is no exception. HTML5 and CSS3 framework make the theme capable of working in all types of screens. You can readily address a huge audience consists of smartphone and tablet users with the help of a responsive Magento 2 theme.
Take Supro – Minimalist AJAX Magento 2 Theme as an example. It is designated to serve a lot more eCommerce websites such as fashion stores, furniture stores, decoration stores, etc. Supro will make your online store look more impressive and attractive to viewers and, as a result, help increase your purchase conversion rate quickly.
6. Check cross-browser compatibility
Safari, Chrome, Firefox – Your visitors may use different browsers at different times through various devices. Therefore, the theme you’ve selected should be well designed with cross-browser support. Though most of the premium Magento themes nowadays have no issue of browser incompatibility, you need to be careful. If your theme does not function properly, eventually the visitors may reject your site. On the other hand, with a seamlessly working theme, you can reach a huge audience with more ease. It results in an increase in leads and sales. In short, cross-browser compatibility of a theme plays a vital role in making your eCommerce store popular globally.
7. Choose a Magento theme that is SEO-friendly
The theme you plan to include in the online store should be SEO-friendly to help your website fast index on the search engine search results. We all agree that Magento platform provides SEO friendly environment. But then, if your selected theme is not SEO-ready, then you may end up in losing high web traffic. Your SEO-friendly online store can get high rankings on SERPs (Search Engine Result Pages) that lead to high traffic and eventually higher sales. SEO-friendly features embedded in the theme can really produce tremendous help in the process of making your website moving to the top positions in the search results with little SEO efforts.
8. Facility to customize Magento theme
The most important and vital factor to be accounted for while considering theme selection is the customizing facility of the theme. E-commerce is a type of business which is often subjected to expansion. So, the theme you’ve selected should support you in the process of adding new features in the near future; because whenever there is a change in the trend and new inventions are entering the market, you find it difficult to incorporate them on your website if it doesn’t provide any options for customization. In short, Web technology is subject to continuous changes and new innovations, and your theme should not be a constraining factor in incorporating them.
9. Check the colors
Last but not least, the colors of your chosen theme must be perfectly blended in line with the range of products or services. Today, the web world has a huge collection of vivid colors, and most of the premium Magento themes are like a visual treat for the shoppers. You need to choose the one with the right color blend to make your website successful. You can gain high profits with the help of such a theme. That’s not all. You should also consider other technological and business aspects while choosing the right theme for your Magento store. With the right Magento themes, you can stay ahead of the curve in the thriving eCommerce domain.
Conclusion
That may sum up the tips on how to choose a Magento theme for your online store. By picking a perfect theme for your ecommerce store, the process of improving your business emoluments will be doubled effortlessly. So, you should follow these tips for higher traffic, which will result in better sales.
