Product video gives the business the chance to show customers the benefits and uses of your products right at the potential purchase. If you want one quick, easy and relatively inexpensive way to boost your performance of your site, the product video could be your answer. Let’s take a look at the reasons you should use the product video as the powerful strategy for your growth of your ecommerce site.
Why should you use product videos for ecommerce store?
Through the product video, you convey to your customers what your products can do. Moreover, the product video also makes the potential customers to understand all aspects of your product virtually instead of visiting site directly.
Google loves videos
In search results, Google displays a mix of search results. It includes video, image, news, maps and other mediums in addition to regular search results. Therefore, having the product video gives you an extra opportunity of ranking. Especially, it is better if none of your competition is using the product video in their stores. In addition, the research also shows that Google favors and prioritizes sites with videos. That means having the product video will give a greater chance of ranking in search engines.
More shareable and clickable
Studies indicate that people are more likely to share video more than text- based pages. Moreover, people also tend to click on a video thumbnail than something with text content or an image. To be more specific, when people like or share any video link on Facebook, a pop up automatically appears on their wall. This is visible to everyone who follows them. Besides, You Tube makes it easy for other people to embed your video on their site if they really enjoyed watching it.
Popular with mobile users
Nowadays, mobile devices have already gone faster than desktops in popularity everywhere. Furthermore, mobile users find the product video more accessible than tiny, informative and textual descriptions.
Young customers watch more video than TV
The younger people – the next generation of consumers have a lot of spending power. They are often watching less TV and more online video. Besides, they also look for the things they can share. And your product video might be a good option for them.
Converts the viewers to buyers
The best practices show that nearly 75% of consumers who have watched your product video making their purchase soon. The reason is that through the product video, they can understand how your products use. Then they can imagine using products themselves. This makes excitement for the product and can even feature adaptability options that your products offer, boosting its value.
Builds trust on your ecommerce site
In fact, your business has to spend a financial investment to create the product video. After that, you spend time to build the content of the product video to show customers that they believe in their own product. This gives your customers the assurance and comfort when purchasing products. In addition, when they feel happy with their purchasing decision, they might even share their experience with others. In short, the product video is now considered an effective tool for many ecommerce websites.
The keys to making the most effective product video
Keep it short
Video length matters! You make sure that the length of the product video doesn’t exceed 30 seconds. This is very important when you share it on the social media. In addition, it is always best to express the message of your brand.
Tell a story
You should create your product video that conveys a story. Then it will explain everything about your product in easy way. Besides, the product video shows your brand values in a unique way. Then it will entice more customers to buy from your site.
People- oriented
The product video is created to improve the understanding between the brand and customers. Therefore, the product video not only highlights the characteristic of the brand but also displays the emotion, honesty to increase conversion rates and sales.
Where should you use a product video?
There are 3 main channels where the product video are used:
- Welcome series email
- Product pages
- Paid advertising on Facebook, Instagram,…
Remember that a product video using for a welcome series email will be different from it’s an abandoned cart email. More specifically, to welcome a customer, you should introduce your brand and top products. Later, you should encourage customers to make their purchase based on the product video about reviews or feedback.
How to configure Magento 2 product video
Magento 2 allows you to add video from some resources such as YouTube or Vimeo. Video is included in Admin when generating or editing a product. Besides, the certain product video options can be set in the config.xml configuration file. These settings are not theme-specific.
You can set the product video options below:
Several product video options can be set in the config.xml configuration file
Configure product video options from Admin
- On the Admin sidebar, move to Stores > Settings > Configuration.
- In the left panel, expand Catalog and select Catalog underneath.
- Expand the Product Video section and uncheck the Use system value checkbox. Then change the configuration options.
- Once complete, click Save Config.
- Once prompted, refresh the cache.
Conclusion
If you are not a tech-savvy admin user and have some troubles while configuring product videos, then Magesolution can help you. At Magesolution, you can hire certified Magento developers to build a new website or revamp your current online store. We are a eCommerce development and solutions provider specializing in developing awesome, powerful websites that deliver results for businesses in an array of industries. DIRECT US today for a free quotation!
