When you’re running a business, communicating with customers is of most important. The contact us page is a vital location for many people who want to just talk to you directly and the number one way visitors will get in touch with your business. However, though every website has a contact us page, most of these pages are basic, bland and boring. To help your contact us page more appealing (and convert more people), in this post, we would like to guide you on how to configure and customize contact us page in Magento 2 and some tips to make it super visitor-friendly.
How to Configure the Contact Us form
Magento permits you to configure the Contact Us page. This is a default CMS page already generated in Magento which includes the contact email address, contact us form, and some additional information you can add. To configure Contact Us Page you need to:
- Navigate to Stores > Configuration > General > Contacts.
- Enable the Contact Us Page.
- Set the email address to Sent Emails To.
- Select the Email Sender that would be associated with all responses from the Contact Us page.
- Specify the Email Template that would be utilized for the responses to emails from the Contact Us page. Contact Form is set by default.
Keep in mind that you can customize the email template and assign a new one for the emails from the Contact Us page.
After you configure the Contaсt Us page, it will be showcased on the storefront. By default, it looks like this on the storefront:
Besides, you can easily change that too.
How to customize contact us page in Magento 2
Now let’s talk about how to customize the contact us page content right from the backend. The system supports two methods to do it: using sample data and without sample data. We’ll go through all of them right away!
By default, the Luma theme allows you to customize your existing contact us page using the WYSIWYG editor.
Firstly, from the admin panel, go to Content >> Elements >> Blocks:
- Content >> Elements >> Blocks
- Next, choose the Contact us info block and click Edit:
- Edit Contact us info block
- After that, you’ll be redirected to the Contact us info block edit page. Scroll down to the content section and customise it as your desire:
- Customize the content of your contact us
- If you disable the WYSIWYG editor, there are three more customisable options to use: Insert Widget, Insert Image, and Insert Variable.
- Other customizable options
- When you finish your customisation, do not forget to click Save.
How to make Magento contact us page perfect
1. Make your customer find the contact us page easily
Your contact us page has the best features that others don’t have? The page’s design is state-of-the-art? All of those things become meaningless if your contact us page couldn’t be found easily. This will definitely irritate your customers a lot, which will result in a downward rate of visitors. In other words, don’t make your users look for it! If your customers need help, they probably don’t want to spend 15 minutes playing hide and seek with your contact us page.
2. Pay attention to the interface design
A captivating, straight-ahead website design will attract more visitors to your contact us page. However, the design must be ideally fit the overall design of your website. Moreover, while everybody appreciates creative design, don’t let design get in the way of the function of your contact page. Make the key components of your contact page clear and easy to use. Also, make sure maps and forms are functional first. Lack one of those and your contact us page won’t work. For example, Magento 2 CMS Builder offers a simple, seamless yet appealing design, which will attract the customers and eventually increase the conversion rate.
For more information, you should visit this website: Magento 2 CMS Builder
3. Including names and pictures of the site’s supporter
When a user wants to ask or complain about the products, they usually call out for a supporter But a contact us page that doesn’t show enough reliable information about the supporter makes the customer don’t even bother to contact. Because of that, names and pictures – the most easy-to-show yet reliable information of the supporters – should be put forward. Your contact us page will own you a “thank you” quote. Just don’t be a faceless business when they’re trying to get in contact with you, that’s all.
4. Give your customers a specific estimated response time
Your team takes too long to respond to a problem that some customers may encounter? Have a bunch of line-up issues need to resolve but your team can’t handle those right now? That’s completely normal. An instant response is nearly impossible, unless your team is… the Avengers. However, you don’t want your customer to wait without notifications. Here is the solution: After a customer submits your contact form, give them at least a rough idea of when they can expect a response. That will not only keep your customers posted, but also help your site become more professional.
5. Simplify your contact form
Visitors never want to fill a complicated and confusing contact form, because this will make them feel like giving up. The conversion rate falls down as the number of fields to-be-filled in the contact form will increase eventually. So, instead of irritating your customers, keep your form as short as possible. Obviously, you need to collect some information to actually solve the issue. But try to collect as little as possible in order to make that happen. Simplicity in web-forms always pays off.
6. Make a “thank-you” page
This might be an easy task to do, but the impact that strike the customers is much greater. After a customer successfully purchases a product, a thank-you page will make them feel much more appreciated after purchase. According to some researches, online stores whose contact us page has a thank-you page have a 70% higher conversion rates than without a thank-you page. To sum up, it is optional to have a thank-you page, but the benefits that a thank-you page could bring are definitely notable.
7. Provide other avenues for help
A fact that you should know is that: your customers when purchasing a product don’t want their brain cells to exercise too much. Of course, they can use your knowledge base to help themselves make a question. But that doesn’t mean you should make them feel like they can’t avail themselves of your live support. So, other avenues should be provided in order to make them feel actually helped. Also, it’s not so overwhelming as to cause customers to feel like they’re being pushed away from the contact form. But the changing links are eye-catching enough to get noticed.
All in all, while your site’s knowledge base is capable of handling everything, your customers will need human support at some point. So, don’t forget about your contact us page.
Make your contact us page easy to find and walk the line between making customers feel like they’re welcome to contact you and trying to point them towards self-help resources. Then, sprinkle on some smiling faces and some information on when your customers can expect a response, and that’ll set a great contact us page.
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