Rich snippets, in general, are special information texts used to display additional information. They are contained in special articles: reviews, products, applications, recipes, company addresses, etc. on search engines: Google, Yahoo, etc. to provide more valuable information to users. They also help identifing the searching results which users are looking for. Each type of Rich Snippets has different specific benefits. But all of those benefits is to highlight the results of our website on search engines. Along with it, adding valuable information to users, increasing the likelihood of them, clicking if that information matches their search needs have also improved significantly.
Latest Update: We’ve just released the version 2.0 of Claue Multipurpose Magento 2 Theme, with with a bunch of performance improvements and exclusive features. Check this theme out now: Claue Magento Theme 2. 0
Claue – Clean, Minimal Magento 2&1 Theme is an excellent template for a modern and clean eCommerce store with 40+ homepage layouts and tons of options for shop, blog, portfolio, store locator layouts and other useful pages. Claue version 2. 0 comes with a bunch of exclusive features including:
- Being based on Luma theme.
- Meet all standards of Magento Theme
- Significant performance improvement
- Compatible with most third-party extensions.
- Fully compatible with Magento 2.4.x
This second advanced version completely differentiates from its previous one. Thus, if you are using Claue version 1 and want to update to Claue version 2, you can only rebuild a new website no rather than updating from the old version. Now, let’s get back the main topic.
Which Rich Snippets should you use?
There are more than 100 available Rich snippets (Schemas) in total, but only a dozen of them are helpful for online store. Let’s dive deep into structured data Magento 2 and learn about how to include rich snippets in Magento store.
In common, suitable Magento 2 schema markup for e-commerce can be split into two groups:
- E-commerce specific Rich Snippets: Product Schema, Rating, Reviews, Pricing Schema, Availability Schema;
- Common Rich Snippets: Organization, WebPage, Breadcrumbs, Searchbox.
Have a look at the key Rich Snippets (Schemas) for e-commerce in conjunction with the online store.
Common Types of Rich Snippets
1. Breadcrumbs
Display navigation links in the post category. Its use is to help searchers understanding which division the articles is belong to and the link’s structure leading to it.
This type is one of rich snippets is suitable for all types of businesses, especially if your website has a rich structure.
2. Event Rich Snippets
It displays important information about the events you are searching and. These events have posted on the websites or fanpages. This information includes event name, time, end time, event venue and host.
3. Organizations
Displays information of the agency or organization that owns the website. This information includes organization name, office address, phone number and link to website.
4. People
Displays the workplace, work location, etc. of an individual.
5. Products
If you are a buyer, you can search and compare among these same products with these ratings. They are shown below searching results.
If you are an online seller, you can add the necessary information about your product on search engines such as price, reviews. You also see how your customers rated your products.
6. Recipes
This is interesting information for food and cooking blogs. This feature will display the important information of a culinary article such as time of completion, the amount of calories in food and information reviews the article.
This one of rich snippets types is suitable for all types of businesses, personal blogs, POIs, knowledge websites, etc.
7. Review by ranking
Displays product or articles by rating . It is suitable for blog marketing or affiliate.
8. App Ranking
If you a have a mobile application that contains your content you can benefit from the so called App indexing. For example, you have a news portal. You can link this content to be opened in the app right from the mobile SERP. If the app is not present in the system, user will be redirected to the Google Play store (or App store).
If a user searches for a general app like “top apps 2019”, the special colorful app grid will be displayed, including results for Google Play / App store applications. After clicking on one of them, he/she will be redirected to the store or to the app.
9. Facebook Share
By default when sharing a certain link on Facebook, it will automatically display the tittle, image and trailer. Normally we cannot control this information to display as we want. But now you can do it with rich snippets including custom titles. This is called by another name dedicated to it is Facebook Open Graph.
10. Adwords
Ads are an inseparable part of Google SERP since they appeared for the first time in 2000. They appear above and below the organic results.
Nowadays, you can play with a lot of catchy and useful ad features such as telephone number, directions, sitelinks, reviews and many others to get even more powerful ad.
11. Map pack
In other words, local businesses displayed on the map. A map pack usually appears on the top of the results, however, it can be found “in the feed” too. It may also include a special actions – book a hotel, find the best restaurant by rating, etc. and options to filter and sort. Suitable for: All types of businesses, especially local businesses like restaurants, hotels, etc.
12. Answer box – one of new rich snippets
It appears for search queries that are looking for a quick answer like: “How many calories has pizza”, “Weather in sydney”, “Mexico population”, etc.
There are many different types of answer boxes, such as: “weather widget”, “exchange rate”, “top sights” or even “earthquakes information”. All of them have one thing in common – they answer the user’s question directly, so it is not necessary to click on any organic result. This can lead to almost a zero click to the results.
13. Media features – Image or video pack / carousel
One image or vide says more than thousand words. Image pack is a common feature in the SERP. Google usually displays images that describe the query, especially for fact queries (“food”, “mobile”) or product queries like “fastfood”, etc. It may appear anywhere in the organic results.
Suitable for: All types of businesses, especially e-commerce websites or fractographical websites. So that’s all for now. This list will be updated. Share your favorite rich snippets by commenting below!
Types of Magento 2 Rich Snippets for an Ecommerce Store
Magento Product Schema
The Product Schema support search engines identify product related information such as product IDs, name, brand, SKU, price and reviews. Besides, it shows Google the aim of your product page.
Magento Rating & Reviews Schema
This schema highlights average 5-star product ratings and reviews helps potential customers trust the product and store, and makes your results more prominent as well.
Magento Pricing Schema
This schema shows product pricing and any special offers.
Availability Schema
This schema showcases the stock availability of the product. It enable to reduce the bounce rate, as if the product is out of stock, the potential customers won’t click on the product.
Organization Schema
This schema helps the search engine to structure store information reasonably, such as name, logo, location, opening hours, links to social pages, phones, and other relevant information.
Magento Rich Snippets Breadcrumbs Schema
Breadcrumbs shows the structure and position of a product in different categories or catalog pages, so they present on SERPs more apparently. They allow Google show a readable category path, instead of a direct URL to the product.
Magento Rich Snippet FAQ
FAQ pages answering store or product related questions and answers can be highlighted in search engines through the Magento Rich Snippet FAQ, which also expands the store and product reach. These are just some of the Rich Snippets commonly utilized by Magento stores. You can find a lot of other Magento 2 Google Rich Snippets that will prove helpful to your specific business.
How to add Rich Snippets to Magento 2 store
Magento 2 default provides many Rich Snippets as a built-in feature, but it still misses out on some great functions. With every new update, however, Magento adds new features, including more Rich Snippets. In the meantime, if you want some helpful rich snippets attributes such as image or offers to help your shoppers make better purchase decisions, you’ll need to use a Google rich snippets extension.
Conclusion
Including Rich Snippets to increase your store traffic, credibility and conversions by showcasing additional data in a better format. Are you looking to add Rich Snippets to Magento 2 store? Magesolution can help you. At Magesolution, you can hire certified Magento developers to work on your new or existing online store. From website development service to maintenance & support services, no matter what your needs are, our Magento Development Packages will all provide you the most effective solution to help your online business grow and sustain. With over 14 years of experience, we came to giving solutions to over 1,000 happy clients. Contact us for a free consultation!
