Font website, also called typography, is all about adjusting the text within the design while creating powerful content. It provides an attractive appearance and preserves the aesthetic value of your content. It plays a vital role in setting the overall tone of your website and ensures a great user experience.
Most website visitors don’t care much about the graphics, they just go through the textual content. Because texts are the major sources of information. So while creating content for your website, you should take care of balancing the graphics and text. This is where font website comes into play. If you are a web designer, you should give font website some priority.
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Why It Is So Important?
A medium of communication.
A website may be related to a business or art or some specific product. When you visit a website, you can easily determine what sort of information it provides. This is due to the use of typography.
The arrangement of the contents, the colors and fonts used, and other minute details provide a way of communication between the visitor and the website owner.
It attracts visitors.
The basic approach to using a font website is selecting the correct font. The font should be as clean as possible. It shouldn’t be too small and crummy. Using fonts that are easy to read is key to presentation.
The fonts add value to your text. It helps readers to perceive information from the text. The correct choice of color, font, and text size can prove to be vital for attracting your target audience.
It conveys a certain mood or feeling.
A content might be an advertisement for a computer game. It might contain some exciting features of the game. In such cases, you should design content that is fun, playful, and glamorous.
If your content requires some seriousness, you should choose fonts that are simple, plain, and professional. The choice of such typeface determines how the content is understood.
It helps establish an information hierarchy.
Information hierarchy means categorizing the texts inside a content according to their importance. You can use different font types and sizes to differentiate the texts that are most important.
You can highlight the important topics by using bigger font sizes. This will help the audience to easily determine the information that they should pay more attention to.
It helps to create harmony
If you design typography and repeat the same pattern throughout your presentation, then it creates harmony. Harmony is the leading feature in typography design.
The harmonic design provides an artistic effect to your website. Using the same font for similar content provides continuity. The alignment of fonts with correct proportion organizes your presentation and makes it uncluttered.
Reflecting professionalism.
The correct addition of a font website in a design project reflects great professionalism. Appropriate use of text font and size gains the trust of customers. This will add benefit to the marketing of your product if your website is based on business.
The professional approach to design includes typography at its core. Font website defines the importance of the content you provide and customers feel secure regarding the information they gain.
It creates and builds recognition.
If you follow a pattern of using fonts and present your site with some rhythm, it adds great value to your company brand. The audience always remembers the fonts that you use in presenting the visuals.
Typography specializes in your company and it works as an identification for the viewers. With the help of typography, each of your content gains your company’s presence.
Somethings you should consider when choosing the ideal font for your website.
Start from the basics
When it comes to font website, there are so many things to look into, and it can get real overwhelming real fast. That’s why it’s best to start from the very basics before going any further.
Should you go for Serif or Sans: this is one of the elementary font category classifications. Based on the Roman alphabet, Serif typefaces are characterized by a decorative stroke located at the end of the vertical and horizontal strokes of the letters.
Some of the most famous serif fonts include Times New Roman and Georgia. The Times New Roman font in particular falls under the category of classic web-safe fonts. Overall, you can’t go wrong with choosing default font types such as this one, as they are usually easy to read and have been around for a long time, so lots of internet users are used to them. Still, if you’d rather try a bolder approach, then we recommend checking out fonts such as Noe Display, Freight Text or the Portrait collection. Of course, there are always Google’s serif typefaces that you can use for free, such as Playfair Display, Cormorant Garamond, or Crimson Text, to name a few.
Sans typefaces have no serifs on the letters (the word “sans” stands for “without” in French), and they are known for having a more modern and clean design compared to their serif counterparts. Helvetica, Tahoma, Verdana, Futura, and Arial are all examples of widely used sans serif fonts. As for free fonts, we suggest trying out the following for the Google Fonts free font library: Roboto, Source Sans Pro, Poppins, Heebo, or Montserrat.
What type you will choose largely depends on your target audience and the mood that you want to evoke with your font design. Generally, serif typefaces are used with the intention to bring forward a more formal and elegant tone. Though they can also be used to give an alternative look to your web page, and can often be found in magazines and within the fashion industry.
Sans fonts, on the other hand, most often symbolize minimalism, simplicity, and straightforwardness. However, one of the great characteristics of sans-serif fonts is that they are highly flexible. For example, if paired with an old-style typeface, a sans serif can take on its qualities, in turn giving off a more traditional vibe.
- Kerning, leading, and tracking: these three design elements can be vital when figuring out the look of your typeface. These methods have the purpose of modifying the space between letters in order to get a visually pleasing and easily readable font. Kerning stands for the space between two letters, leading represents the space between lines of text, and tracking (or letter spacing) is the spacing between groups of letters.
- Contrast: in font website design, contrast is used to emphasize different chunks of text in a multitude of ways, all with the purpose of making the important parts stand out more. Different contrast types include size, weight (making certain parts of the text appear bold), color, form (for example, capital or lowercase letters), and structure (different forms mixed with different typefaces).
- Alignment: figuring out how the text will be placed on the page is also an element that can contribute greatly to your font design. You can align your text to the left, right, or center. In addition, you can choose whether you want the text to be ragged on the right or justified.
When aligning your text, you should also pay attention to Line Length (the distance between the left and right sides of the text block). The most effective way of measuring line length is by average characters per line. The optimal line length is from 45 to 80 characters, including spaces.
Your font website choices should mirror your design purpose
There are so many different typefaces on the web to choose from, and your font choices are practically limitless. While this is good in itself, it can easily overcomplicate things if you don’t have at least some idea of what you want (or don’t want). That’s why it’s important to carefully consider the purpose of your web design, as well as the type of audience that you want to attract. Then, see if the styling of that typeface you’re considering corresponds with the general message that you want to convey to your visitors.
After figuring out these core principles, here are some additional questions to ask yourself when choosing your font website design:
- What is the nature of your brand? For example, is it serious or laid-back?
- If your website revolves around a project, what type of project is it? Is it short-term or long-term?
- Do you want to aim for practicality and functionality and go for one of the web-safe fonts, or do you want to stand out from the rest and try out a more unique font choice?
- Will your website be more visually driven (graphics such as photos, animations, and video), or will it mostly consist of the large portions of text that provide plenty of information about your brand or products?
Asking yourself these questions should at least help you get a general idea of what you want, so when you stumble upon a font, deciding whether it works for you or not will be at least a little bit easier.
Choose the number of typefaces and rank them by importance
In font website, too much of a good thing can easily turn bad. When picking the number of typefaces for your website, our suggestion is to aim for no more than three different fonts. Allow us to elaborate on that in more detail.
- Primary font: as this will be the most visible font on your page, your primary font should be synonymous with your brand identity. Primary fonts are mostly used for larger text, such as headings.
If possible, make sure that your brand logo contains hints of your primary font as well. You can go for more daring font types when choosing your primary font, although, at the end of the day, it all depends on your brand. We suggest looking into fonts like Voga, Ikaros, or Qontra.
- Secondary font: you should use this font for your body copy. This means that any article or description on your page is going to be in your secondary font. Above all else, your secondary font should be clean and easy to read. Font types like Futura, Roboto, or Verdana could all be solid font choices for your body text.
- Tertiary (accent) font: if you ask us, this one is entirely optional. Accent fonts can be used for specific website elements such as a call-to-action or a navigation menu. They should be prominent enough in order to quickly catch the eye of your visitors.
With all this being said, every brand has its own requirements, so nothing is really set in stone. Just remember that the more fonts you have, the harder it will be to harmonize them all together. So, if possible, try to keep your font number to a minimum unless it’s absolutely necessary to do otherwise.
Be mindful of the load times
In this day and age, nobody has time nor patience for slow sites. That’s why if a font takes too long to load, it might not be the best solution for you. Here are some things you can do to prevent a font from slowing down the speed of your website.
- Stick to a limited number of typefaces. We’ve already mentioned why having too many fonts might not be the best idea. Loading speed is another reason why you shouldn’t go overboard with your font number.
- Only pick the styles that you need. In this way, the size of your font website will be minimal, and less size equals less loading time. For example, when downloading a font, choose only the normal and bold style.
- Don’t download the languages you won’t use. If you only require one or a few different languages for a particular font, then make sure to deselect the ones you’re certain you won’t have a need for when downloading it.
Think about font combinations
There are multiple things to consider when pairing different fonts. After all, each font has its own distinct character – some fonts appear more serious, some look more refined, while others have a more quirky and spontaneous feel to them.
Mixing two font website with different “moods” might actually do the trick – they do say that opposites attract, and this rule applies to typefaces as well. Try combining blunt font types with more neutral, subdued ones. The former should be used for headlines, while the latter works best for body copy.
Another good combination you can rarely go wrong with is to mix serifs and sans serifs. The pairing of fonts is all about creating contrast, and serifs and sans serifs are more than sufficient to create a subtle but distinct difference when paired up.
In case you’re still uncertain about what fonts to combine together, you can always choose a safe route and use two fonts that share the same font family. As they’re made to go together in the first place. Moreover, pairing fonts from the same font family can help you bring a sense of consistency, thus making the process of designing a website a lot easier. You can create contrast among the same font families by changing things like size, case, or weight, by mixing regulars with italics, and so on.
If you need help with pairing fonts, there are several great online tools that can help you out, like font pair.
In fact, font website makes up about 90% of website content. Thus, the importance of a font website must not be overlooked as it can have a direct influence on the user experience and, as such, can make or break your website. To assure your website is legible enough for the full reading comfort of your users, always test how your fonts appear on different devices and screen sizes.
When figuring out what font design works best for you, try to think of your design purpose first. Once you determine the general direction in which you want to go, pick the number of typefaces you want to have, and then start browsing the web for possible font combinations. There are plenty of choices available, so you’re bound to find something that works well for you.
