Magento guest checkout function in your online store will bring you great benefits. It helps your store to encourage new customers to proceed to checkout without having the requirements to set up an account. Therefore, enabling this feature is a necessary task to decrease the shopping abandonment rate and boost sales on your Magento website. In this post, we also reveal everything you need to know about Magento guest checkout and how to manage it effectively. Let’s begin!
What’s Magento guest checkout?
Magento Guest checkout helps a customer to purchase without logging into or creating an account. This means that businesses do not retain any information that shoppers enter during the checkout process. From the customers’ perspective, this is an excellent and convenient solution that reduces excess actions asked to create an account, log in to their account, and then complete their orders
Besides this, the Magento guest checkout feature also allows shoppers to create an account after finishing their purchase on the checkout page. As a result, it helps the shop owners to reduce checkout time, improve the number of successful conversions, and convert guests into loyal customers.
Benefits of Magento guest checkout
In a nutshell, the guest checkout is great for the customer experience. As you know, when your customers have to spend a lot of time selecting products, they just want to complete the transaction quickly, hence requiring your shoppers to register just seems like more hard work.
- This feature helps to reduce checkout abandonment: Data from SaleCycle reveal that 25% of customers cite having to create an account as a reason for abandoning purchases.
- It speeds up the checkout process: Without registration, shoppers can get straight into entering their address and payment details.
- Registration seems like too much commitment: Some shoppers just want to buy, they don’t necessarily want to make the commitment of creating an account.
- It’s a great solution to improve conversions on mobile: Checking out on mobile, with a smaller screen and sometimes variable connection speeds, can be much more inconvenient for customers. Therefore, reducing the amount of work for users (real and perceived) by avoiding registration is a crucial task.
- Registration seems like a barrier: Having to create an account frequently is considered a cause of cart abandonment. To some customers, it seems like unnecessary form-filling.
Drawbacks of Magento guest checkout
Despite some apparent benefits, there are still some disadvantages remaining. Firstly, if guest checkout means that the shop owners will lose contact with their guests; consequently, they cannot conduct marketing activities such as email campaigns, newsletters, promotion notifications, or customer services. Moreover, as a store owner, you can not keep track of shoppers’ purchases, which means that they cannot analyze customers’ purchase trends. Also, this feature makes it hard for future reorders as there is no way for the shop owners to save the purchase details.
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How to manage Magento guest checkout effectively?
Steps to enable the feature guest checkout in Magento 2:
To complete the checkout process without creating an account, the store owners need to activate the guest checkout function first. And you can easily enable the guest checkout function in some minutes.
General configuration
- Firstly, you have to log in to your Magento admin.
- Next, you access Stores – located on the admin sidebar > Configuration, select checkout which is a smaller section of Sales.
- Next step, you click on this symbol in the Checkout Options section.
- After that store has to untick the Use system value checkbox.
- In the setting for a specific store view, select the store view where the configuration applies. When prompted, click OK to continue.
- Choose “Yes” in the Allow guest checkout field, and make sure to Save Config before logging out.
Generating an account while checking out
Also, this function also allows customers to open an account directly on the product page. A suggestion will appear so the shoppers can voluntarily generate an account. This type of registration does not require your shoppers to make further navigation.
Check if customer email exists
Email is a crucial communication tool for stores to reach out or follow up with the customers after they successfully or unsuccessfully check out their orders. Therefore, an email validation for the website will support the shop owner to record important information about the customers with high accuracy.
Steps to Disable Guest Checkout in Magento 2:
By default, Magento 2 enables the guest visitors to finish the checkout process without creating an account. But sometimes the shop owners want to collect more data about their shoppers and want to restrict checkout without registration. So let’s see how you can disable guest checkout in Magento 2 or switch Magento 2 guests to shoppers
- At first, you Login to Magento 2 admin panel
- After that, you need to move to Stores > Settings > Configuration
- Under Sales, you choose Checkout
- Expand Checkout Options area
- Set No in Allow Guest Checkout to disable the checkout for guests.
- Lastly, you click Save Config
Sum It Up
So, that’s about it! This is how easy it is to enable or disable the Magento guest checkout. We hope that this blog is helpful for you so that you can gain as much profit as possible. And if you need our professional assistance, feel free to contact us anytime. We with the Magento Website Development service will respond to any of your requirements.
