RMA (Return material authorization) is an e-commerce term that describes an arrangement in which the supplier of a good or product agrees to have a customer or client ship that item back to them in exchange for a refund or credit. This sort of agreement, which is also called a return merchandise authorization or returned goods authorization, allows for a higher degree of guaranteed quality.
Return is an inevitable situation in business. Allowing buyers to return unflavored or defective products is a way to attract and assure the product quality and stores’ services to their customers. Online shops can get into trouble in return management activity because this process is pretty complicated and affect directly to both sites. Understand the need, Magento 2 RMA is built to help all Magento 2 stores handle customers’ return requests and exchanges easier to protect customers’ will and eliminate business risk. In this article, we will discuss the benefits of handing returns and how to set up it in Magento.
Main reasons why online stores exclusively need RMA in Magento 2
We will discuss deeply five main reasons that your Magento stores are in need of an RMA tool in this part.
Assure customers of product quality
Online shoppers cannot see and try the products before placing orders but only can view pictures, videos, or reviews of others. This undoubtedly makes online shopping riskier. To eliminate this risk level, a return allowance is crucial for every e-store since buyers often have nothing to count on when shopping online.
A return possibility tells customers many things about your store. It can be the feeling of security and trust that they cannot be treated even buying from distant. It also can be the store guarantee for their products and service quality. Customers are likely to interpret the return policy as “We are confident of our products. Let’s try it and you will be persuaded”.
Offer flexible solutions for return request
In order to minimize customers’ risk and stores’ loss, return nowadays can be solved by many alternative solutions. Instead of giving back the items and receiving money, customers can choose other options appropriate for specific situations. Replacement can be used in the case customers want another product after receiving the previously ordered ones and they just change their mind then.
Choosing to fix items often happens with broken or defective orders that stores can make sure to recover it in the guaranteed period. Another effective alternative is that the refund amount can be redeemed for store credit used later on your website. This is more beneficial to merchants since buyers only can use the amount on your store and they are forced to make further purchases to use the credit. Naturally, some of them become your long-term customers.
Make the return process a pleasant experience
No one can deny that return is unpreventable for sellers, especially online sellers. As customers cannot visualize and try the products in real, sometimes it does not meet their expectations when they receive them. Hence, a return is likely happening in this case.
But how can you make this process seem a negative experience into a comfortable and convenient one? Just offer customers the right to return whatever they want and also talk to them to share thoughts and ideas mutually. You can understand your weakness most when you welcome return customers. At least they give them helpful feedback to improve your products and services better.
Build store reputation with high customers satisfaction
The last main reason why you need the RMA function is to eliminate the negative reviews on your websites by providing customers the tool to communicate and send their bad experiences directly to stores. Over time, shoppers realize your stores as a highly trusted brand name with a few bad reviews and a flexible return policy offered. They never have to worry about the risk of online shopping. Bringing shopping with joy and free worry for customers is a mission that any e-stores are forwarding.
Save time and cost for e-stores in the long term
Continuing the story above, we all know that return means losing money at that moment. No store owner prefers it. But if you see it in the long run, you will welcome return at that beginning of your career as a lesson to success later. Each return customer is a lesson for your business. Do not hesitate to listen to them, learn from them, and turn their not-really-good-experience into better ones.
With an advanced return extension, you do not need to worry about returns and complaints which are out of your control. Customers can send return requests and leave comments on that request. Only the store admin can read it. Now you can do anything such as apologize, give promotions and compensation, or exchanging of alternative methods of return. That is a great idea to deal with your customers privately.
How to set up RMA?
By default, RMA requests can be submitted by customers from the storefront. Requests to return individual items are managed by the Enable RMA attribute, which is managed in the Advanced Settings section of each product record, under AutoSettings. By default, the configuration settings are applied to the product. If Enable RMA is set to “No,” the product does not appear in the list of items that are available for return. An RMA can be generated only if there is an item in the order that is available for return. Changes to the value of the Enable RMA attribute apply to both new and existing orders.
To enable RMAs:
1, On the Admin sidebar, click Stores.
2, In the Settings section, choose Configuration.
3, In the Sales section in the left panel, choose Sales.
4, Expand the RMA Settings section.
RMA Settings
5, Configure RMA settings:
- Set Enable RMA on Storefront to Yes.
- Set Enable RMA on Product Level to Yes.
- Set Use Store Address to one of the following values:
- Yes – Send returned products to the store address.
- No – Enter an alternate address for product returns.
6, Click Save Config.
Conclusion
The Advantages of having an RMA in your store are genuinely straightforward. It will allow your business to devote more resources to sales rather than return management. It will also make your customers more joyful by speeding up the return interaction. In addition, an RMA availability ought to urge buyers to go through more cash. Therefore, through this post, we hope you can easily enable RMAs in your Magento store. If you have any questions, you can contact us, we’ll always be ready to help you with our Magento Website Development service.
