When you are a Shopify’s store owner, there are lots of things you need to take care of to enhance the customer experience. You can give an impressive visual about your products by optimizing Shopify image sizes, provide a convenient and various payment method…And you think it comes to the end of the buyer journey. But there is one more last step that says “ Thank you” and wants to see them again to win the score in the eye of the customer. If in the physical store, they can feel directly through the staff, however when bringing it online, how to make it impressive. Then in this article, we will show you the comprehensive guide to optimize the Shopify thank you page.
First, we want to take A- brief about Shopify Thank You Page
What is a Shopify Thank You Page?
The page which pops up after a customer finishes an order on Shopify is called the thank you page.
How The Default Shopify Thank You Page Looks
Based on your theme, the default thank you page may look different, but it normally merely features the words “Thank You!” and your customer’s contact information. It should be clear and straightforward, but not much more.
Therefore, What are the objectives of the Shopify Thank You Page?
This page’s main goal is to update clients of the progress of their orders and entice them back to the website. A hyperlink to your return policy may also appear here. You may advertise your products, cross-sell, and eventually raise the average order value by utilizing your thank you page as a product page or landing page. The standard thank-you page should be concise and unambiguous and contain the logo of your company.
Next, we’ll give you the reason why you need a Shopify Thank You Page?
Getting new customers is expensive
Reaching your target audience is challenging because there are so many online shops. Not only are you competing for attention, but also for the right to provide the best discount. As a result, you use money on advertisements to raise brand awareness, then spend money on trying to attract clients, and so forth.
Repeat customers make bigger purchases
A customer who recently made a transaction from your store which means they trust in your reputation and the goods you provide. These buyers have more intention to browse other items, offers, and sales in your store than new customers have. All they require is a swift prod in that direction.
Revenue rises from repeat business.
You may increase sales to a current customer by optimizing your Shopify thank you page. By doing this, you’re also lowering the cost of bringing in new clients. Your store makes more money because repeat customers are far less expensive to acquire than new ones.
100% Open Rate
The majority of eCommerce retailers have a post-purchase email funnel that sends clients personalized offers. Email open rates, meanwhile, have decreased over the past three years.
Why not just include your post-purchase offers on your thank-you page to raise your open rates from 25% to 26%? Consider this: almost every customer will notice it. Additionally, buyers frequently return for shipment updates and see it more than once (on average 2.6 times). According to the proverb, more impressions equal more conversions.
Thank you Page Offers Don’t Distract Customers
Cross-sells and upsells are excellent. However, if you introduce them too soon, customers can become confused or think you’re trying to scam them. By transferring these offers to your Shopify thank-you page, you can keep your buyer’s journey simple and decrease the chance that the sale will fall through before it even starts.
Large ROI with Little Work
It typically takes hours of planning, a lot of testing, intricate plans, and lots of money to increase revenue.
But since your Shopify thank you page already exists, none of that nonsense is necessary when changing it. Simply said, it’s not being utilized. All you need are the appropriate tools and a little bit of knowledge to get started.
Now, we tell you about the way to optimize your Shopify thank you page
Make The Purchase Look Personal
The order information, acceptance of transaction completion, and some shipping-related information should all appear on the thank you page. But going the extra mile and including a touching remark might increase client engagement.
Go to Themes > Actions > Edit languages to accomplish this. Select Checkout & system by clicking the icon with the three dots under Save.
There are numerous possibilities available for customizing the messages for your shop. To create personalized thanks for your customers’ product purchases, go down to the section labeled Checkout thank you page.
Offer Valuable Discounts
Your consumer might take another transaction if you provide them a promo code for a 30% discount. Additionally, you can cross-sell a discounted add-on to the item they already bought.
With the use of drag-and-drop widgets, the Thank You Page Customizer app makes it very simple to include promo codes. With the help of this Shopify software, you can also cross-sell and upsell more products while enticing them to follow you on social media.
Include A Video That Speaks To Your Customers
A video gives your brand an appearance. Use this chance to provide your customers with important details on their product shipments, exciting new products, and video recommendations for more things that might be of interest to them.
Using the Thank You Page Customizer, you can add the video on your website.
Engage On Social Media Platforms
Customers that follow you on social media can get up to date on new items and specials, which could lead to repeat transactions. A very efficient technique to increase sales by word of mouth is to encourage customers to talk about their purchases.
Using the Thank You Page Customizer software, adding share buttons with a link is simple.
Upsells
When you have time-limited incentives, pop-ups and one-click upsells are effective techniques to increase sales and persuade customers to buy more.
You can easily put an upsell in the right bar with a discount applied by using the Reconvert app. The Reconvert app also allows you to track shipments more precisely and gather birthdays.
Provide Survey Questions To Get Feedback
A fantastic approach to obtain feedback from a customer who has finished the entire purchasing process is through the Shopify thank you page. The convenience of not having to open a new tab for the customer is one way to enhance response rates by embedding your survey questions.
- Ask necessary questions about the brand, among other suggestions to boost survey response rates.
- Create inquiries with concise responses.
- Provide a little incentive for completing the survey.
- Give customers access to order tracking
Have all your tracking information available on your Shopify thank you page rather than giving your consumers a convoluted tracking number and making them jump through a few hoops to follow their purchases.
This is another method for encouraging buyers to return to your Shopify thank you page frequently. To encourage more purchases from your store, it is ideal that you have various upsell widgets and promotional coupons in place.
Use Cross-Selling Techniques
Cross-selling is one of the most underutilized aspects of eCommerce. Yet so many businesses still don’t have a sound strategy for this, despite how simple it would seem to exploit. Cross-selling is a marketing technique where buyers are accessible to more goods or services that are relevant to the one they just bought. Retailers may be able to expand their clientele and sales using this strategy.
What cross-selling opportunities exist on your Shopify thank you page?
You can show customers your discounted products on your Shopify thank you page to entice them to make another purchase from you.
Popups are a highly successful tool for grabbing clients’ attention, and you may utilize them on your thank you page.
The average order value can be raised by using Popupsmart’s pop-ups.
On your thank you page, you might employ time-limited deals to make visitors feel FOMO.
Engage With Your Customers Via Linking
By connecting to pertinent blog posts, announcements, videos, and other content on your website, you can thank customers for their purchases and continue to engage them after they make them.
The blog post can discuss company news or be an educational piece that will improve the customer’s interaction with your brand.
You might also think about referencing your Shopify store in your links.
For instance, you could include a heading pointing people to your store on your thank-you page.
Conclusion
Through this article, we hope you have mỏe one way to make your Shopify Thank You Page look more appealing. This is a simple method to increase sales, revenue and gain more customers. Before reading our post, you may not focus too much on this page, however you’re skipping lots of opportunities for your business. When the shopper can’t visit a store directly, every page should be optimized to enhance the customer experience. Then the Thank you page is also important which attracts customers to come back. If you make it look friendly and convenient, you can contact us to know more about our Shopify customization service.
