In the previous post, we give you some guidelines to enhance the customer experience when they visit your Shopify store. For example, you’ll need to optimize the Shopify image sizes or Shopify thank you page to catch the attention of buyers. However, if they leave your page before seeing the thank you page, a situation may happen that they didn’t make a payment to go to the end of the journey. Then this refers to Shopify cart abandonment – a popular circumstance when customers go shopping online. And it gives sellers a headache. Therefore, to address this problem, read our post below to find the answer.
First, you should know about Cart Abandonment
When a customer adds items to their basket or even starts the checkout process but quits the website before finishing, it is referred to as cart abandonment.
Then you may wonder why the cart gets abandoned?
Some of the most common causes for shopping cart abandonment are highlighted in data by the eCommerce research firm Baymard. Although altered buying behaviors are undoubtedly a contributing factor in high cart abandonment rates, they are by no means the only ones. Conversion rates are significantly impacted by factors like trust and unadvertised costs.
Offering a guest checkout option has long been a successful strategy for lowering cart abandonment. In addition, free shipping would have persuaded more than half of the people surveyed by Baymard to buy the product. You must first determine whether your Shopify cart abandonment rate is excessively high.
We will tell you how to know if you have a Cart Abandonment problem
You own built-in analytics dashboards that show you exactly how many customers abandoned their purchase in the shopping cart stage if your website is based on an eCommerce platform like Shopify. Google Analytics lets you observe how visitors use other websites, where they leave the sales funnel, and whether their cart abandonment rate is higher than the industry average.
Checking Your Shopify Cart Abandonment Rate
Open the Analytics section from your left panel and select Dashboards to view the Shopify store’s cart abandonment rate. The Online Store Conversion Rate widget, which ought to divide your sales funnel into three phases, is what you want to search for.
The typical conversion rate for a Shopify store in 2019 was only 1.5 percent. So, if your store had a Shopify Conversion Rate of above 2% and a cart abandonment rate under 50%, it would be outperforming the industry average.
Checking Your Shopify Cart Abandonment Rate in Google Analytics
Simply open the Behavior report from the side panel, select the sub-report Site Content, and then click All Pages to discover how many visitors are leaving your website from the basket page. By doing so, a table displaying the “Pageviews,” “Bounce Rate,” and “percent Exit” for each URL on your website will be displayed.
This will only display the number of visitors who came to your website from the basket page. You must develop a custom funnel in order to track the number of visitors who reached your basket page but ultimately decided not to make a purchase or to generate reports for Shopify Cart Abandonment.
Setting Up a Custom Funnel in Google Analytics
Setting up a bespoke funnel is easy once your objective has been established. Simply open the “Goal Settings” for your main goal in the Admin area of Analytics. From there, you can give your objective a monetary value or design a unique funnel.
You can get specific Shopify Cart Abandonment reports in the “Goals” area of your view when this custom funnel has been set up.
Some ways will help you reduce your Shopify Abandoned Carts
Optimize your Site’s Speed
For the finest shopping experience for your customers, your store’s quickness is crucial. If your website has a low conversion rate, SEO is everything. It’s now necessary to advance your website speed, therefore because site loading time is the primary consideration for visitors, cache as much of your material as you can.
Customers will leave your website without taking action if the page on your site takes too long to respond. Your sales may suffer as a result. All you need to do to ensure that your pages and content show up at the top of online searches is conduct keyword research.
Offer Multiple Payment & Delivery Options
One of the causes of cart abandonment is the issue of not receiving the intended date for the delivery of the goods. Each buyer appreciates the idea of being able to choose the date and time they want for order delivery. However, the most important point is that not everyone offers this choice, or most people do not receive it when they are buying.
However, you may install the Order Delivery Date app and let your customers select their own delivery date and time without having to worry. Additionally, you can administer it but have no coding expertise. Utilizing it will cut down cart abandonment by 50%. Additionally, you can offer customers a variety of payment methods to make things easier for them.
Show Notifications of Abandoned Cart or Send An Email
Sending emails or displaying the notification is one of the simplest strategies to decrease the number of shopping carts. Additionally, you may arrange automatic email reminders for customers who abandoned their carts. The perfect opportunity to ask your loyal consumers back to finish the checkout process is now.
Simplify Your Checkout Process To Avoid Cart Abandonment
Long before your customer ever gets to the cart, the checkout process is already underway. Ecommerce websites should feature easy-to-use navigation that directs visitors to straightforward yet comprehensive product pages in order to lower the rate of cart abandonment.
An image, price, description, a buy button, and a checkout page with a file of all the goods in the cart as well as payment and shipping choices are the very minimum requirements.
Use Clear Product Images, Videos, and Detailed Descriptions
To give your customers a “real-world” impression of what the product will look like when they receive it, offer at least one clear product image. It is the reason why you should optimize the Shopify image sizes of products for your store. Besides, Include a brief video if your merch loans itself to a usage demonstration.
Illustrate the goods by focusing on the details you believe customers find most important. For instance, if you are selling cookware, make sure to describe its construction, materials, oven-safe temperature, and dishwasher compatibility. Many people who are certain about a product don’t hesitate to buy it.
Test The Checkout Process
Request thorough feedback from your testers after having them go through the entire purchasing process, including the product page, shopping cart, and checkout. Consider split testing, sometimes referred to as A/B testing, if you want to see how your site performs when you experiment with different elements on a bigger scale.
Make Your CTA Buttons Clear and Concise
No code should be necessary for customers to make a transaction. Labeling buttons with language that gives users a sense of authority and urgency will lower cart abandonment. The words “purchase now” and “add to cart” provide buyers with intuitive hints about what comes next in the procedure.
Communicate With Shoppers Who Abandon Carts
Shopify’s Abandoned Checkout feature allows you to see payment events, cart recovery data, and other shopping cart details. You can also use the customer’s email address to contact them and use their name.
When customers try to leave the cart, you can also employ a pop-up offer as a preventative precaution. You can also email them a secure link to their shopping cart and provide them a discount after they’ve completed the transaction.
Provide Shoppers With Free or Reduced Shipping Costs
63% of online buyers abandoned their carts because of expensive shipping, according to Statista. Extra costs like transportation were the main deterrent in a recent study by BayMard Institute that examined facts from several years of cart abandonment.
Providing free or discounted delivery on specific items, free shipping whenever a customer spends a particular amount, or even a free shipping coupon code are all strategies you may use to decrease shopping cart abandonment. Just make sure you stay profitable, and everyone will benefit.
Reduce Distraction and Address Doubts
The internet is a place where choices are endless. It’s challenging to settle on just one course of action in this situation. But if you can get customers to quit speculating about what more is available or stressing out over a little feature, it should lower your cart abandonment rate.
There are a few simple techniques to allay any concerns your clients may have. This procedure begins with your very first contact with a consumer.
- Offer comprehensive warranties and make your return policy clear.
- Display customer comments, reviews, and ratings
- Determine what your clients want via surveys, then show them how to get it from you.
- This product page may not be visually appealing, but it provides customers with all the information they require about the item. A client can trust the merchant because of the outstanding number of reviews and recommendations displayed.
- While you cannot entirely eliminate the interruption that comes with having many options, you can lessen it by providing the appropriate information.
- Make a price-matching policy and make it public.
- Amass endorsements demonstrating the superiority of your items.
- To add a sense of urgency, include a deadline with your proposals.
- For luxury companies and high-end businesses, the disconcerting thought that there might be a better deal available elsewhere is especially detrimental. A premium shop can easily lower the percentage of cart abandonment by establishing a price match policy.
- Booking websites depend on users taking early action. These websites make use of urgency elements like countdown timers to entice users to make reservations.
Conclusion
When you own a Shopify store, Shopify cart abandonment is the situation we assure you want to avoid the most. Because it’ll make you lose lots of revenue, then indicate that your store isn’t ideal for customers to go shopping online. If you don’t find the problem and address it soon, the situation will get worse. Therefore, don’t lose your money only because of Shopify cart abandonment by reading our post. Or if you feel you can’t solve this by yourself, ask for help from an expert in a good way. Connect with our expert by contacting us to know more about our Shopify customization service.
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