There are lots of ways, you can gain more customers for your store or promote your branding to target users you want. For example, you can use paid advertising to broaden the awareness of people about your business or run discount programming…However, there is a way that is easier for you, using the product review. Because when customers come to online shopping, they find đfficult to control the quality of products. Therefore, they feel hesitant when giving the decision to buy the products. If there are many other users who experienced this product and leave a good review, they’re likely to have a strong belief in the items they want to buy. So it’s the reason we want to write this topic to share with you some tips to receive more positive Shopify product reviews for your Shopify store.
What are Shopify Product Reviews?
Basically, Shopify product reviews are consumers’ comments and viewpoints regarding a certain item on a Shopify site. Before selecting whether or not to purchase a product, a potential buyer may be able to get some of their unanswered questions before reading the ratings and reviews on that particular product.
Why Customer Reviews are Important?
Obtain the belief of your target market
You can gain the trust of new clients thanks to possessing customer reviews on your Shopify store. They can see that you adhere to the quality standards you set forth in your product descriptions. This raises the opportunity that they will buy the product, come back, and even provide you with product reviews.
According to one survey, 72% of consumers think positive reviews make them more likely to trust firms, while 88% of consumers say they trust internet evaluations just as much as personal recommendations.
User-generated material is 50% more trusted by millennials than conventional media.
Increasing foot traffic to your store
More than once a week, 78% of shoppers claim to actively research local businesses online. These consumers include visitors, newcomers to the area, and customers who are prepared to make a purchase and are frequently looking for local shops.
These “near me” searches enable users to rapidly choose which stores to come to using Google suggestions. Additionally, because they appear next to your Google Business Profile in Search and Maps, client reviews assist you in:
Appear in Google’s local search results. To enhance local SEO, new and often reviews on your website, Google Business Profile, and other third-party review sites like Yelp are crucial.
Encourage customers to come into your store. Reviews, according to 88% of customers, influence them to find nearby businesses. Additionally, nearly half said they would make a longer trip and spend more for a company with better (and more reliable) recommendations.
Build social proof
Retailers can create social proof by using customer reviews. People frequently seek the approval of communities or organizations while making decisions. A consumer may pay attention to a product but not about purchasing it. The “social proof” a person needs to confirm their initial curiosity and decide whether to buy something can be found in customer evaluations. In a manner that your product description alone just can’t do, a customer’s review can operate as convincing feedback from an unbiased source.
No matter how thorough and truthful you are, it is obvious that you have a stake in making your items look their best. After all, you’re a retailer who wants to make money. And if you’re still on the fence about allowing—much less encouraging—customer evaluations out of concern that doing so might give a few grumpy people a platform, keep in mind that even negative reviews can be beneficial for your company. 70% of customers are more inclined to use a company that responds to bad reviews, via a BrightLocal survey.
Boost your SEO
Customer reviews and other user-generated material can boost your store’s Google ranking. Therefore, having numerous client reviews on your Shopify website might improve your Shopify SEO.
Good ratings will assist you in rising in the SERPs in the following ways:
- Raising the rate of clicks through. If your website is linked to positive reviews, people are more inclined to click through and visit it.
- Gaining involvement on social media. Social networking posts do appear in search results, even if it is not a direct ranking element. Customer reviews are a prime example of authentic content, which is crucial for SEO. Your search result rankings will improve if you incorporate customer evaluations into your social media strategy since it will inspire more people to talk about you.
- Lowering bounce rates on websites Customers are more inclined to stay on your website longer and maybe make a purchase when they read online reviews and learn more about your company from previous clients.
Raising conversion rates
Reevoo discovered that conversion rates can rise by 4.6% for products with 50 or more reviews.
63% of buyers are more inclined to buy from a website that offers user evaluations, according to an iPerceptions survey.
According to research by Bazaarvoice, users who engage with user-generated content on a website are 105% more likely to make a purchase while there (and spend 11% more money than visitors who don’t).
Consumer reviews are believed approximately 12 times more than manufacturer descriptions, according to eMarketer.
Reevoo estimates that reviews increase sales by 18% on average.
Customer Insights’ Origin
Negative customer evaluations are just as significant as positive ones, especially if they are handled appropriately.
Feedback comes in the form of customer reviews. Therefore, if you are receiving negative feedback, it indicates that you are either not doing something correctly or that you have room for improvement. Negative reviews will inevitably happen; what counts is how you respond to them.
A unique opportunity to learn what your customers want you to do better is presented by negative customer reviews. By taking this criticism into consideration, you can improve your items for other clients. Did you know that if you respond to unfavorable Shopify store reviews, 70% more customers will make a purchase?
While negative consumer feedback might highlight areas for improvement, it can sometimes be seen as a necessary evil.
The reason is that even if all of your reviews are positive, some buyers might think they are fake and spam. A few negative customer reviews might demonstrate your credibility.
How to Get More Shopify Product Reviews
1. Make it simple to submit Shopify product reviews
Adapt to mobile devices
You should make sure it is simple for your buyers to post reviews, especially on mobile, if you want the reviews to start coming in. Let customers quickly post reviews for several products if they order many items to generate as much user-generated content as possible.
Incorporate star ratings in your emails
Embedded star ratings make it simple to leave a review. Customers would appreciate not having to provide their email addresses in order to post a review for you.
Highlight real customer reviews
Nine out of 10 customers, as you’re surely aware, check reviews before making a buy. But when are they more likely to pay more, do you know? Because of supply and demand, that is the time when they notice a lot of good comments. Focus on customer testimonials from people who agree with your brand’s principles to build credibility, establish trust, and boost sales.
Simply by closely monitoring and effectively utilizing your client reviews, you’ll soon notice a snowball effect. More reviews from customers translate into more purchases, and more sales translate into more reviews from customers. Showcase your reviews on all of your pages, including the homepage, product pages, email campaigns, and social media.
2. Respond to both good and bad Shopify product reviews
Potential customers enjoy seeing how brands interact with and take note of their own product reviews in addition to reading the reviews. It demonstrates that the company pays attention to and values client feedback. Quick suggestions:
Building credibility by using positive reviews
If some of your clients have given you 5-star ratings, we advise making the most of them! Display to the world how your current and past customers feel about your brand. Make sure prospective buyers are aware of the existence of your brand, these reviews, and your website’s easy access to them.
Some businesses feature the top evaluations on their homepage, and some even utilize them as their own advertisements. That is the power of positive reviews.
Utilize negative reviews
The challenging phase is now. In some unwanted cases, you’ll meet a negative review. However, this is where the chance is. Many consumers do not believe in brands with excellent reviews. In actuality, 67% of consumers have more belief in the brands after reading both positive and negative evaluations. Simply, it is thought that customers who actively read negative reviews conduct in-depth pre-purchase research and are more likely to buy once they weigh the advantages and disadvantages of both positive and negative reviews.
On the other hand, you can work on educating your customer support staff on how to respond to negative reviews in a way that promotes your brand. If you erred, own up to it and offer a workaround. If you weren’t at fault, keep your composure and let your consumers know you were paying attention. Potential consumers will feel safer placing their purchases with you if you train your employees on how to respond to negative reviews.
3. Provide rewards for reviews
Rewarding every review you receive is a great method to show customers how much you value their time in writing about and using your product. You can entice customers to keep submitting evaluations on their subsequent purchases and to visit your store by offering a little incentive or reward. Here are a few fast methods to thank reviewers:
- Discounts
- Reward points
- Miniature gifts
Offering discounts to your consumers will encourage them to return to your store and make additional purchases. When you want to develop a clientele of clients that support your company, loyalty points should be made available. Offer them tiny gifts in exchange for each review.
4. Use consumer feedback to enhance your offering
The best way to gain feedback on a product or service is through customer reviews because your target market is actually telling you what they like and dislike about your product along with what you can alter.
Here are some instances of how to use criticism to enhance your good or service:
Get rid of bugs quickly
Customers will find product faults before you do in a variety of cases. You must identify these problems early on and address them as soon as you can in order to prevent them from becoming major problems later on. They may use internet reviews to tell you and potential consumers about the bugs or faults.
Look into the common factors
Examine all of your bad feedback to determine which specific fault they all point out. The packaging, perhaps? the odor? delivery and shipping? Look for a recurring pattern in your customer comments so you can adjust your product as necessary.
Look into upcoming product options
You’ll be able to identify the specific features of your product that buyers adore based on their feedback. Additionally, you will be able to determine their opinions about your product. For products that are still in the development stage, this information is helpful so that your production team can make the appropriate adjustments or provide them in the future.
Look at the opposition
Online reviews also likely exist for your rivals, which is another excellent benefit. Examine what clients are saying about them, as well as what they like and dislike about the products. You’ll gain a little more understanding of what customers want as a result of doing this. After that, it will be up to you to formulate a plan based on what you discovered from the accomplishment and failures of your rivals.
5. Stimulate clients to post testimonials on social media
Generally, people use social media for 144 minutes every day.
Encourage clients to submit evaluations on your social media pages to take advantage of this. For instance, you could add the option of a review to your Facebook profile.
You can utilize highlights and a branded hashtag to advertise your rewards program on Instagram.
Sharing your existing reviews on all social media platforms is an additional strategy for encouraging people to post feedback.
6. Display your overall review grade
The easiest strategy to influence customers to purchase items from your store is to display your overall review score. The majority of customers acquire goods after reading reviews left by people who have previously made purchases from your site.
They will observe how other people have used the things, and after seeing that, they will decide whether or not to purchase the product. Therefore, it’s crucial to display your store’s overall review rating.
7. Request customer feedback when it’s appropriate
The moment the item is delivered is the ideal time to request a product evaluation because it is crucial when anticipation for a package is strong.
You should hold off on requesting reviews for items like vacuum cleaners, drones, and skincare products until after buyers have had some opportunity to try them out.
Utilizing email marketing to attract the consumer’s attention, encourage them to read the email, and persuade them to leave a review is another successful method of soliciting customer feedback on a product.
8. Create product suggestions
Re-engaging your customers to shop at your store is easy with product recommendations. Don’t forget to include product recommendations in emails you send asking for product reviews. By doing this, you can encourage them to make more purchases and promote products to friends and family members who might also need them.
Conclusion
We think you go along with us through a long post. In this topic, we point out 3 main parts:
- What are Shopify Product Reviews?
- The importance of Customer Reviews
- How to gain more positive Shopify Product Reviews?
With the information above, we hope you have more helpful advice to improve the customer reviews for your store. Customers always play a crucial role in your business. They are the source that brings the revenue for your business, and motivation for you to improve the method of operation better. Therefore, their opinions and reviews are more worth to your business. Because it not only leverages the image of your store in the market but also reveals whether your company is operating well or not and you’ll have a suitable plan for the development in the future. This is all about what we want to share with you. If you have any questions, let us know via comment or contact form. Or if you want to go deeper into this subject, you can visit our Shopify customize services.
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